{"id":219647,"date":"2025-05-08T14:26:08","date_gmt":"2025-05-08T12:26:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=219647"},"modified":"2025-05-08T16:06:20","modified_gmt":"2025-05-08T14:06:20","slug":"alimerka-apuesta-por-el-retail-media-con-alimerka-forbrands","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219647","title":{"rendered":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d"},"content":{"rendered":"<p><b>La cadena de distribuci\u00f3n asturiana Alimerka ha anunciado \u201cAlimerka FORBrands\u201d, un proyecto de retail media que busca ofrecer a sus proveedores un conjunto integral de soluciones publicitarias. Con esta iniciativa, la compa\u00f1\u00eda avanza en su proceso de transformaci\u00f3n digital y refuerza su compromiso con las marcas de fabricante, facilitando su conexi\u00f3n directa con los clientes a trav\u00e9s de estrategias personalizadas y multicanal.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto incluye una nueva plataforma digital, <\/span><a href=\"http:\/\/alimerkaforbrands.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">alimerkaforbrands.com<\/span><\/a><span style=\"font-weight: 400;\">, donde se centraliza toda la informaci\u00f3n sobre los espacios y herramientas disponibles. Entre las principales acciones, destaca un <\/span><b>acuerdo con la empresa in-Store Media<\/b><span style=\"font-weight: 400;\">, gracias al cual Alimerka habilitar\u00e1 soportes publicitarios de alto impacto dentro de sus tiendas f\u00edsicas, como pantallas digitales en fachadas, secciones y pasillos, adem\u00e1s de stoppers en los lineales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, el acuerdo contempla la <\/span><b>inclusi\u00f3n de espacios publicitarios en el nuevo ecommerce de Alimerka<\/b><span style=\"font-weight: 400;\">, cuyo lanzamiento es inminente. Esto permitir\u00e1 a las marcas extender su presencia a un entorno omnicanal. Tambi\u00e9n estar\u00e1n disponibles formatos publicitarios en otros canales digitales de la compa\u00f1\u00eda, como su folleto interactivo, aplicaci\u00f3n m\u00f3vil y redes sociales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los pilares del proyecto es el <\/span><b>uso intensivo de datos y herramientas tecnol\u00f3gicas<\/b><span style=\"font-weight: 400;\"> para optimizar las campa\u00f1as. Alimerka dispone de un CRM con m\u00e1s de medio mill\u00f3n de clientes activos, lo que permite aplicar segmentaci\u00f3n avanzada e inteligencia predictiva para dise\u00f1ar promociones personalizadas que se distribuyen por m\u00faltiples v\u00edas: notificaciones push, correo electr\u00f3nico, SMS y WhatsApp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La propuesta incluye tambi\u00e9n su <\/span><b>iniciativa de gamificaci\u00f3n<\/b><span style=\"font-weight: 400;\"> \u201cEl Desaf\u00edo Alimerka\u201d, que refuerza la visibilidad y conversi\u00f3n de las marcas participantes mediante din\u00e1micas promocionales con alto grado de interacci\u00f3n por parte del cliente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.<\/p>\n","protected":false},"author":19297,"featured_media":219648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,2341,6496],"class_list":["post-219647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-publicidad","tag-retail-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=219647\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=219647\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T12:26:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T14:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647\"},\"author\":{\"name\":\"Elena Serrano\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"headline\":\"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d\",\"datePublished\":\"2025-05-08T12:26:08+00:00\",\"dateModified\":\"2025-05-08T14:06:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647\"},\"wordCount\":306,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/retail-media-alimerka-.jpg\",\"keywords\":[\"ecommerce\",\"publicidad\",\"retail media\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=219647\",\"name\":\"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/retail-media-alimerka-.jpg\",\"datePublished\":\"2025-05-08T12:26:08+00:00\",\"dateModified\":\"2025-05-08T14:06:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"description\":\"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=219647\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/retail-media-alimerka-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/retail-media-alimerka-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"retail media alimerka\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219647#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\",\"name\":\"Elena Serrano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=19297\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d","description":"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=219647","og_locale":"es_ES","og_type":"article","og_title":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d","og_description":"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.","og_url":"https:\/\/ipmark.com\/?p=219647","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-05-08T12:26:08+00:00","article_modified_time":"2025-05-08T14:06:20+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg","type":"image\/jpeg"}],"author":"Elena Serrano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=219647#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=219647"},"author":{"name":"Elena Serrano","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"headline":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d","datePublished":"2025-05-08T12:26:08+00:00","dateModified":"2025-05-08T14:06:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=219647"},"wordCount":306,"image":{"@id":"https:\/\/ipmark.com\/?p=219647#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg","keywords":["ecommerce","publicidad","retail media"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=219647","url":"https:\/\/ipmark.com\/?p=219647","name":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=219647#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=219647#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg","datePublished":"2025-05-08T12:26:08+00:00","dateModified":"2025-05-08T14:06:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"description":"La compa\u00f1\u00eda asturiana pone en marcha un ecosistema de soluciones publicitarias para sus proveedores, en colaboraci\u00f3n con in-Store Media.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=219647#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=219647"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=219647#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/retail-media-alimerka-.jpg","width":1140,"height":635,"caption":"retail media alimerka"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=219647#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Alimerka apuesta por el retail media con \u201cAlimerka FORBrands\u201d"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30","name":"Elena Serrano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","caption":"Elena Serrano"},"url":"https:\/\/ipmark.com\/?author=19297"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/19297"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219647"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219647\/revisions"}],"predecessor-version":[{"id":219659,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219647\/revisions\/219659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/219648"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}