{"id":219622,"date":"2025-05-08T10:44:41","date_gmt":"2025-05-08T08:44:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=219622"},"modified":"2025-05-08T16:09:52","modified_gmt":"2025-05-08T14:09:52","slug":"las-jornadas-publicidad-exterior-celebraran-burgos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219622","title":{"rendered":"Las Jornadas de Publicidad Exterior se celebrar\u00e1n en Burgos"},"content":{"rendered":"<p><strong>Burgos se prepara para recibir el gran encuentro del medio exterior, organizado por la Asociaci\u00f3n de Empresas de la Comunicaci\u00f3n (La FEDE), los d\u00edas 21, 22 y 23 de mayo en el Palacio de Congresos.<\/strong><\/p>\n<p>Siguiendo con el lema \u201cExterior, el medio m\u00e1s real en un mundo digital\u201d,<strong> el programa de las XXXII Jornadas de Publicidad,\u00a0permitir\u00e1 conocer, profundizar, analizar y debatir sobre los principales aspectos del medio<\/strong>, incluyendo los \u00faltimos avances en tecnolog\u00eda, investigaci\u00f3n, sostenibilidad, innovaci\u00f3n, digitalizaci\u00f3n, creatividad, planificaci\u00f3n y eficacia.<\/p>\n<p>Durante dos d\u00edas, m\u00e1s de 35 expertos de primer nivel intervendr\u00e1n con ponencias y participar\u00e1n en distintas mesas redondas. <strong>Cristina Ayala<\/strong>, alcaldesa de Burgos, junto a Maite Rodr\u00edguez, presidenta de La FEDE, <strong>Piedad Siegfried<\/strong>, presidenta de la secci\u00f3n de Exterior La FEDE y <strong>Elia M\u00e9ndez<\/strong>, directora general de La FEDE, ser\u00e1n las encargadas de inaugurar esta 32\u00ba edici\u00f3n.<\/p>\n<p>El panel de m\u00e1s de 35 expertos: <strong>Tom Goddard<\/strong>, presidente de<strong> World Out of Home Organization<\/strong>; Bel\u00e9n Acebes, <em>chief operating officer<\/em> en <strong>IAB Spain<\/strong>; In\u00e9s Miranda, director, marketing <em>effectiveness<\/em> en Ebiquity; Alfonso Gonz\u00e1lez Callejas, <em>chief strategy officer<\/em> en <strong>Havas Media Network<\/strong>; Miriam Mart\u00ednez Cifuentes, directora creativa ejecutiva en <strong>Watson.<\/strong><\/p>\n<p>Tambi\u00e9n destacan <strong>Miguel Madariaga<\/strong>, director creativo ejecutivo en <strong>McCann<\/strong> y director general creativo en El Laboratorio; <strong>Guillermo Garrido e \u00cd\u00f1igo Aguilar<\/strong>, fundadores de NO.MAD Project, <strong>Jorge Zacher,<\/strong> <em>global creative director<\/em> en <strong>Lola Mullenlowe<\/strong>; <strong>Bruno Yanagui<\/strong>,\u00a0<em> global strategy director<\/em> en <strong>Lola Mullenlowe<\/strong>; <strong>Bego\u00f1a G\u00f3mez<\/strong>, directora t\u00e9cnica en<strong> Anunciantes<\/strong>; <strong>Leyre La Casta<\/strong>, responsable de audiencias y medios de Iberdrola, <strong>Laura Relancio<\/strong>,<em> media manager<\/em> de <strong>Mahou San Miguel, Alejandra Delgado<\/strong>, <em>brand media manager<\/em> de <strong>Renault<\/strong>, entre otros.<\/p>\n<h4>El plazo de inscripci\u00f3n finaliza el 15 de mayo y el registro se puede realizar en este enlace:\u00a0<a href=\"https:\/\/lafede.es\/jornada-publicidad-exterior-2025\/\">https:\/\/lafede.es\/jornada-publicidad-exterior-2025\/<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>El programa de la XXXII edici\u00f3n contar\u00e1 con m\u00e1s de 35 profesionales los d\u00edas 21, 22 y 23 de mayo.<\/p>\n","protected":false},"author":10966,"featured_media":219623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[323,2341],"class_list":["post-219622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-exterior","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las jornadas de publicidad exterior se celebrar\u00e1n en 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