{"id":219617,"date":"2025-05-08T10:24:28","date_gmt":"2025-05-08T08:24:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=219617"},"modified":"2025-05-08T16:11:10","modified_gmt":"2025-05-08T14:11:10","slug":"avea-une-plataforma-concursosjustos-la-fede","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219617","title":{"rendered":"AEVEA entra a formar parte de la plataforma #ConcursosJustos de La FEDE"},"content":{"rendered":"<p><strong>\u00a0AEVEA (Agencias de Eventos Espa\u00f1olas Asociadas) se une a la plataforma abierta #ConcursosJustos que se lanz\u00f3 en enero de 2025 y ofrece una serie de herramientas, gu\u00edas, encuentros formativos\/educativos y de intercambio de experiencias con el fin de que agencias y anunciantes trabajen en igualdad de condiciones.<\/strong><\/p>\n<p>Dentro de esta plataforma creada como una iniciativa de La FEDE,<strong> el objetivo es restaurar el respeto entre marcas y agencias en eventos, publicidad y comunicaci\u00f3n<\/strong> con la finalidad de promover la transparencia, la compensaci\u00f3n justa y las relaciones basadas en la \u00e9tica y la profesionalidad.<\/p>\n<p><strong>Las organizaciones que ya forman parte de la plataforma compartir\u00e1n informes y estudios de inter\u00e9s mutuo<\/strong>, valorar\u00e1n desarrollar proyectos conjuntamente e invitar\u00e1n a sus socios a los eventos y actividades que se organicen en este \u00e1mbito y dar\u00e1n difusi\u00f3n de las noticias m\u00e1s destacadas de cada asociaci\u00f3n a trav\u00e9s de todos sus canales.<\/p>\n<p>\u201cEs crucial que todo el ecosistema de agencias de eventos, publicidad y comunicaci\u00f3n, as\u00ed como l<strong>as marcas, estemos alineados y trabajemos juntos en promover la mejor relaci\u00f3n<\/strong> a trav\u00e9s de concursos justos, velando por la sostenibilidad de la industria\u201d, expresa <strong>Mariano Rodr\u00edguez<\/strong>, presidente de <strong>AEVEA.<\/strong><\/p>\n<p><strong>Actualmente en la Plataforma est\u00e1n presentes APCP<\/strong> (Asociaci\u00f3n de Productoras y Postproductoras de Cine Publicitario de Espa\u00f1a); <strong>AEAPS<\/strong> (Asociaci\u00f3n Espa\u00f1ola de Agencias de Publicidad y comunicaci\u00f3n de Salud);<strong> AEVEA<\/strong> (Agencias de Eventos Espa\u00f1olas Asociadas); <strong>ADC<\/strong> (Asociaci\u00f3n de Consultoras de Comunicaci\u00f3n) y <strong>La FEDE<\/strong> (Asociaci\u00f3n de Empresas de Comunicaci\u00f3n).<\/p>\n<p><strong>\u201cLa adhesi\u00f3n de AEVEA a la plataforma #Concursosjustos refuerza nuestro prop\u00f3sito en La FEDE, como una organizaci\u00f3n abierta a la colaboraci\u00f3n<\/strong> de todos los agentes afines con el prop\u00f3sito, en este caso, de impulsar las mejores pr\u00e1cticas en al sector publicitario y de marketing\u00bb, declara <strong>Maite Rodr\u00edguez<\/strong>, presidenta de La FEDE.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la quinta organizaci\u00f3n que podr\u00e1 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