{"id":219418,"date":"2025-05-05T09:49:59","date_gmt":"2025-05-05T07:49:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=219418"},"modified":"2025-05-06T09:57:44","modified_gmt":"2025-05-06T07:57:44","slug":"nace-en-espana-primer-festival-cuidado-corporal","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219418","title":{"rendered":"Nace en Espa\u00f1a el primer festival de cuidado corporal"},"content":{"rendered":"

Madrid <\/span>ha <\/span>sido <\/span>escenario <\/span>del <\/span>primer <\/span>festival <\/span>dedicado <\/span>al <\/span>cuidado <\/span>corporal <\/span>en <\/span>Espa\u00f1a, <\/span>una <\/span>iniciativa <\/span>pionera <\/span>que <\/span>rompe <\/span>con <\/span>d\u00e9cadas <\/span>de <\/span>enfoque <\/span>exclusivo <\/span>en <\/span>el <\/span>rostro <\/span>dentro <\/span>del <\/span>universo <\/span>del <\/span>skincare. <\/span>Bajo <\/span>el <\/span>lema <\/span>de <\/span>que \u201c<\/span>el <\/span>90% <\/span>de <\/span>nuestra <\/span>piel <\/span>est\u00e1 <\/span>en <\/span>el <\/span>cuerpo\u201d, <\/span>Lactovit, <\/span>a <\/span>trav\u00e9s <\/span>de <\/span>su <\/span>gama <\/span>Lactourea, <\/span>y <\/span>la <\/span>revista <\/span>ELLE <\/span>han <\/span>impulsado <\/span>este <\/span>innovador <\/span>encuentro <\/span>que <\/span>une <\/span>a <\/span>m\u00e1s <\/span>de <\/span>200 <\/span>creadoras <\/span>de <\/span>contenido, <\/span>influencers <\/span>y <\/span>expertas <\/span>del <\/span>sector.<\/span><\/strong><\/p>\n

El <\/span>evento, <\/span>celebrado <\/span>en <\/span>el <\/span>emblem\u00e1tico <\/span>Palacio <\/span>de <\/span>Neptuno, <\/span>ha <\/span>sido <\/span>concebido <\/span>como <\/span>un <\/span>espacio <\/span>experiencial, <\/span>educativo <\/span>y <\/span>cultural, <\/span>con <\/span>el <\/span>objetivo <\/span>de <\/span>abrir <\/span>una <\/span>nueva <\/span>conversaci\u00f3n <\/span>en <\/span>torno <\/span>al <\/span>cuidado <\/span>integral <\/span>de <\/span>la <\/span>piel. <\/span>La <\/span>jornada <\/span>ha <\/span>coincidido <\/span>con <\/span>el <\/span>lanzamiento <\/span>del <\/span>n\u00famero <\/span>de <\/span>mayo <\/span>de <\/span>ELLE, <\/span>tradicionalmente <\/span>dedicado <\/span>al <\/span>bienestar <\/span>de <\/span>cuerpo <\/span>y <\/span>mente.<\/span><\/p>\n

\u201c<\/span>Desde <\/span>Lactourea <\/span>apostamos <\/span>por <\/span>la <\/span>cosm\u00e9tica <\/span>avanzada <\/span>para <\/span>cuidar <\/span>la <\/span>piel <\/span>del <\/span>cuerpo <\/span>como <\/span>se <\/span>merece, <\/span>para <\/span>que <\/span>est\u00e9 <\/span>fuerte <\/span>y <\/span>luzca <\/span>joven\u201d, <\/span>ha <\/span>afirmado <\/span>Eva <\/span><\/strong>Magri\u00f1\u00e1<\/strong>, d<\/span>irectora g<\/span>eneral <\/span>de <\/span>Ac <\/span>Marca <\/span>Personal <\/span>Care. \u201c<\/span>Y <\/span>en <\/span>este <\/span>objetivo <\/span>no <\/span>pod\u00edamos <\/span>imaginar <\/span>mejor <\/span>compa\u00f1\u00eda <\/span>que <\/span>ELLE\u201d, <\/span>a\u00f1adi\u00f3.<\/span><\/p>\n

Con <\/span>Laura <\/span>S\u00e1nchez <\/span>como <\/span>anfitriona, <\/span>el <\/span>festival <\/span>ha <\/span>contado <\/span>con <\/span>la <\/span>presencia <\/span>de <\/span>reconocidas <\/span>prescriptoras <\/span>como <\/span>Nieves <\/span>\u00c1lvarez, <\/span>Martina <\/span>Klein <\/span>y <\/span>Jaydy <\/span>Michel, <\/span>figuras <\/span>clave <\/span>en <\/span>la <\/span>divulgaci\u00f3n <\/span>del <\/span>cuidado <\/span>de <\/span>la <\/span>piel. <\/span>Entre <\/span>las <\/span>actividades <\/span>destacadas <\/span>se <\/span>incluyen <\/span>la \u201c<\/span>Inmersi\u00f3n <\/span><\/strong>Lactourea<\/strong>\u201d, <\/span>una <\/span>charla <\/span>t\u00e9cnico-<\/span>emocional <\/span>con <\/span>expertas <\/span>en <\/span>I+<\/span>D, <\/span>y <\/span>el \u201c<\/span>Skin <\/span>Test <\/span>Lab\u201d, <\/span>un <\/span>laboratorio <\/span>interactivo <\/span>donde <\/span>las <\/span>asistentes <\/span>han <\/span>podido <\/span>medir <\/span>el <\/span>impacto <\/span>real <\/span>de <\/span>los <\/span>productos <\/span>en <\/span>la <\/span>hidrataci\u00f3n <\/span>de <\/span>su <\/span>piel.<\/span><\/p>\n

Un reto digital<\/h2>\n

La <\/span>estrategia <\/span>del <\/span>evento <\/span>ha <\/span>sido <\/span>dise\u00f1ada <\/span>por <\/span>Havas <\/span>Media <\/span>y <\/span>Havas <\/span>Play, <\/span>que <\/span>tambi\u00e9n <\/span>han <\/span>impulsado <\/span>el <\/span>lanzamiento <\/span>del <\/span>reto <\/span>digital #<\/span><\/strong>Lactourea10DaysChallenge<\/strong>, <\/span>una <\/span>iniciativa <\/span>que <\/span>invita <\/span>a <\/span>experimentar <\/span>durante <\/span>diez <\/span>d\u00edas <\/span>los <\/span>beneficios <\/span>del <\/span>producto, <\/span>con <\/span>la <\/span>posibilidad <\/span>de <\/span>ganar <\/span>un <\/span>tratamiento <\/span>exclusivo. <\/span>El <\/span>reto <\/span>ser\u00e1 <\/span>amplificado <\/span>por <\/span>creadoras <\/span>de <\/span>contenido <\/span>en <\/span>redes <\/span>sociales.<\/span><\/p>\n

Este <\/span>festival <\/span>marca <\/span>un <\/span>hito <\/span>en <\/span>la <\/span>estrategia <\/span>de <\/span>Lactovit <\/span>en <\/span>el <\/span>mercado <\/span>espa\u00f1ol, <\/span>apostando <\/span>por <\/span>formatos <\/span>h\u00edbridos <\/span>que <\/span>combinan <\/span>comunidad, <\/span>experiencia <\/span>y <\/span>contenido, <\/span>en <\/span>sinton\u00eda <\/span>con <\/span>los <\/span>nuevos <\/span>h\u00e1bitos <\/span>de <\/span>consumo <\/span>y <\/span>el <\/span>creciente <\/span>inter\u00e9s <\/span>por <\/span>el <\/span>bienestar <\/span>corporal.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lactovit y la revista ELLE se al\u00edan para impulsar el cuidado de la piel del cuerpo con un evento pionero que a\u00fana educaci\u00f3n, experiencia y bienestar.<\/p>\n","protected":false},"author":19297,"featured_media":219419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[],"class_list":["post-219418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales"],"acf":[],"yoast_head":"\nNace en Espa\u00f1a el primer festival de cuidado corporal<\/title>\n<meta name=\"description\" content=\"Lactovit y la revista ELLE se al\u00edan para impulsar el cuidado de la piel del cuerpo con un evento pionero que a\u00fana educaci\u00f3n y bienestar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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