{"id":219104,"date":"2025-04-29T10:57:08","date_gmt":"2025-04-29T08:57:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=219104"},"modified":"2025-04-29T12:36:03","modified_gmt":"2025-04-29T10:36:03","slug":"magnite-anuncia-springserve-revolucionar-publicidad-ctv-ott","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219104","title":{"rendered":"Magnite anuncia la nueva generaci\u00f3n de SpringServe para la CTV y OTT"},"content":{"rendered":"<p class=\"\" data-start=\"588\" data-end=\"1099\"><strong>Magnite, la plataforma independiente, anuncia el lanzamiento de la nueva generaci\u00f3n de su soluci\u00f3n de v\u00eddeo SpringServe, dirigida a optimizar la publicidad en entornos CTV (Connected TV) y OTT. <\/strong><\/p>\n<p class=\"\" data-start=\"588\" data-end=\"1099\">Esta plataforma unificada integra las funcionalidades de ad server de SpringServe con<strong> las capacidades program\u00e1ticas avanzadas de la Magnite Streaming Supply-Side Platform<\/strong>, en una propuesta dise\u00f1ada para satisfacer las exigencias de los publishers y compradores de medios m\u00e1s avanzados.<\/p>\n<p class=\"\" data-start=\"588\" data-end=\"1099\">Entre los primeros en adoptar la nueva plataforma se encuentran l\u00edderes del sector como <strong>Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung y Warner Bros.<\/strong> Discovery. Seg\u00fan el informe <em data-start=\"1294\" data-end=\"1320\">Supply Path Benchmarking<\/em> de marzo de 2025 elaborado por Jounce Media, la tecnolog\u00eda de Magnite conecta a los compradores con el 99% de la oferta de streaming disponible en EE.UU.<\/p>\n<p class=\"\" data-start=\"1476\" data-end=\"1922\">\u201cEstamos construyendo esta nueva generaci\u00f3n de <strong>SpringServe<\/strong> expresamente para que nuestros clientes y socios aprovechen las oportunidades emergentes en el espacio CTV\u201d, se\u00f1ala <strong>Sean Buckley<\/strong>, presidente de Revenue de Magnite. <strong>\u201cEsta plataforma unificada ofrece a los compradores mayor transparencia, previsibilidad y control<\/strong>, mientras que para los propietarios de medios facilita una monetizaci\u00f3n m\u00e1s eficaz y una mejor gesti\u00f3n del rendimiento\u201d.<\/p>\n<p class=\"\" data-start=\"1924\" data-end=\"2255\"><strong>La soluci\u00f3n mejora sustancialmente los procesos de activaci\u00f3n y optimizaci\u00f3n de campa\u00f1as<\/strong> gracias a funcionalidades como la toma de decisiones inteligente sobre anuncios, la mediaci\u00f3n din\u00e1mica, el ad <em>routing<\/em> automatizado, la gesti\u00f3n centralizada de acuerdos y la integraci\u00f3n de datos <em>first- y third-party<\/em> a trav\u00e9s de <strong>Magnite Access.<\/strong><\/p>\n<p class=\"\" data-start=\"2257\" data-end=\"2685\">El respaldo de clientes estrat\u00e9gicos ha sido inmediato. Desde <strong>Disney Advertising<\/strong>, <strong>Jamie Power<\/strong> subray\u00f3 c\u00f3mo esta colaboraci\u00f3n facilita el acceso de los anunciantes a su inventario premium a escala. Kelly McMahon, de LG Ad Solutions, destac\u00f3 el control en tiempo real sobre la demanda y la experiencia de usuario, mientras que desde Paramount, <strong>Christopher Owen<\/strong> remarc\u00f3 el impacto positivo en eficiencia y rendimiento publicitario.<\/p>\n<p class=\"\" data-start=\"2687\" data-end=\"3038\">Por su parte, <strong>Roku, Warner Bros.<\/strong> <strong>Discovery, The Trade Desk, GroupM y Omnicom Media Group<\/strong> han coincidido en valorar la transparencia, flexibilidad y capacidad de monetizaci\u00f3n que ofrece la nueva plataforma, consider\u00e1ndola un avance clave para fortalecer el ecosistema de streaming y mejorar la experiencia tanto para anunciantes como para consumidores.<\/p>\n<p class=\"\" data-start=\"3040\" data-end=\"3260\">Con esta evoluci\u00f3n, <strong>Magnite reafirma su posici\u00f3n como actor clave en la transformaci\u00f3n de la publicidad en CTV<\/strong>, proporcionando una infraestructura que impulsa una Internet abierta, de calidad y econ\u00f3micamente sostenible.<\/p>\n<p>En concreto, <strong>la plataforma de v\u00eddeo SpringServe proporciona a los editores de CTV y OTT una funcionalidad mejorada<\/strong> que incluye:<\/p>\n<p>\u25cf La toma de decisiones inteligentes sobre anuncios y mediaci\u00f3n din\u00e1mica.<br \/>\n\u25cf Ad routing automatizado que dirige din\u00e1micamente el tr\u00e1fico publicitario a los canales de mayor rendimiento para garantizar una entrega eficiente de los anuncios.<br \/>\n\u25cf Gesti\u00f3n centralizada de acuerdos para facilitar una mejor visibilidad de la demanda directa y program\u00e1tica, incluidos los acuerdos ClearLine.<br \/>\n\u25cf Integraci\u00f3n de Magnite Access para facilitar el acceso a <em>first- y third-party data.<\/em><\/p>\n<p>\u25cf Una plataforma mejorada para reportes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con clientes como Disney, Roku o Warner Bros. Discovery, la nueva soluci\u00f3n promete mayor eficiencia, control y monetizaci\u00f3n en CTV. <\/p>\n","protected":false},"author":10966,"featured_media":219111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6581,50,194],"class_list":["post-219104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ott","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite anuncia SpringServe para revolucionar la publicidad en CTV y OTT<\/title>\n<meta name=\"description\" content=\"Con clientes como Disney, Roku o Warner Bros. Discovery, la nueva soluci\u00f3n promete mayor eficiencia, control y monetizaci\u00f3n en CTV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=219104\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite anuncia SpringServe para revolucionar la publicidad en CTV y OTT\" \/>\n<meta property=\"og:description\" content=\"Con clientes como Disney, Roku o Warner Bros. 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