{"id":219020,"date":"2025-04-25T12:04:57","date_gmt":"2025-04-25T10:04:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=219020"},"modified":"2025-04-25T14:20:22","modified_gmt":"2025-04-25T12:20:22","slug":"dominos-reinventa-un-clasico-infantil-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219020","title":{"rendered":"Domino\u2019s reinventa un cl\u00e1sico infantil en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><b>Domino\u2019s Pizza junto con la agencia Sra. Rushmore ha lanzado una nueva campa\u00f1a titulada \u00abCinco euritos\u00bb, inspirada en la conocida canci\u00f3n infantil \u00abCinco lobitos\u00bb. Con una propuesta fresca y divertida, la marca busca ofrecer a sus consumidores una forma accesible y econ\u00f3mica de disfrutar de sus productos. Bajo esta campa\u00f1a, cuatro personas pueden compartir un pedido por solo cinco euros cada una, lo que resalta la asequibilidad de la opci\u00f3n sin sacrificar la calidad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La marca, operada por Alsea en Espa\u00f1a, <\/span><b>apuesta por la transparencia en los precios<\/b><span style=\"font-weight: 400;\"> y la comunicaci\u00f3n directa con sus clientes. Seg\u00fan la marca, \u00abCinco euritos\u00bb va m\u00e1s all\u00e1 de un simple precio, convirti\u00e9ndose en un gesto de sinceridad para que los consumidores tengan toda la informaci\u00f3n necesaria a la hora de tomar su decisi\u00f3n de compra. Por solo cinco euros por persona, Domino\u2019s asegura una experiencia de pizza para toda la familia o un grupo de amigos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El spot publicitario, con una melod\u00eda pegadiza y una coreograf\u00eda divertida, <\/span><b>juega con la nostalgia de la canci\u00f3n original<\/b><span style=\"font-weight: 400;\">, logrando captar la atenci\u00f3n del p\u00fablico y reforzar el mensaje de la promoci\u00f3n. Con un enfoque en momentos compartidos y la diversi\u00f3n, la campa\u00f1a no solo se centra en el precio, sino tambi\u00e9n en la experiencia de disfrutar de una pizza en compa\u00f1\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para maximizar el impacto de la campa\u00f1a, Domino\u2019s emplea una <\/span><b>estrategia multicanal<\/b><span style=\"font-weight: 400;\">, con difusi\u00f3n a trav\u00e9s de televisi\u00f3n, radio, plataformas digitales y publicidad exterior. Adem\u00e1s, se contar\u00e1 con el apoyo de la agencia Good Rebels para amplificar el mensaje en redes sociales, asegurando una presencia constante y relevante en las principales plataformas.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cinco euritos, cuatro personas. 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