{"id":218171,"date":"2025-04-10T12:46:06","date_gmt":"2025-04-10T10:46:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=218171"},"modified":"2025-04-10T12:46:06","modified_gmt":"2025-04-10T10:46:06","slug":"el-sol-presenta-al-jurado-de-la-seccion-desarrollo-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=218171","title":{"rendered":"El Sol presenta al jurado de la secci\u00f3n Desarrollo Sostenible"},"content":{"rendered":"<p>El jurado estar\u00e1 compuesto por cinco profesionales reconocidos del \u00e1mbito publicitario: <strong>Ana Torres, directora de Impacto Social de M\u00e1sOrange (Espa\u00f1a); Miguel Olivares, socio fundador de La Despensa (Espa\u00f1a) y director del festival; Nico Ordozgoiti, director creativo ejecutivo de Svalbard \/ ecosistema21g (Espa\u00f1a); Paco Conde, cofundador y director creativo ejecutivo de Activista (Estados Unidos),\u00a0 y Tom\u00e1s Ostiglia, <em>executive creative director<\/em> en Lola MullenLowe (Espa\u00f1a)<\/strong>, quien tambi\u00e9n presidir\u00e1 el jurado de El Sol 2025.<\/p>\n<p>La secci\u00f3n Desarrollo Sostenible incluye <strong>una \u00fanica categor\u00eda, Prop\u00f3sito de marca, orientada a destacar acciones creativas que transformen la percepci\u00f3n, actitud o comportamiento de una marca en favor de un impacto positivo<\/strong> en el mundo.<\/p>\n<p>Los trabajos ser\u00e1n evaluados bajo cinco criterios: <strong>innovaci\u00f3n con impacto social, campa\u00f1as que promueven la acci\u00f3n, campa\u00f1as valientes que visibilizan realidades no convencionales, enfoque pedag\u00f3gico que impulse el consumo consciente y narrativas inspiradoras con efecto duradero<\/strong>.<\/p>\n<p>El Sol celebrar\u00e1 su 39\u00aa edici\u00f3n <strong>los d\u00edas 29 y 30 de mayo en M\u00e1laga<\/strong>, con el Teatro Cervantes y los cines Alb\u00e9niz como sedes principales. Las inscripciones para todas las secciones del festival permanecer\u00e1n abiertas hasta el 25 de abril de 2025 a trav\u00e9s de su p\u00e1gina web oficial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, El Sol, ha anunciado la composici\u00f3n del jurado encargado de evaluar los trabajos presentados en la secci\u00f3n Desarrollo Sostenible, que premiar\u00e1 aquellas campa\u00f1as publicitarias que, adem\u00e1s de destacar por su creatividad, generen un impacto positivo en la sociedad y el entorno.<\/p>\n","protected":false},"author":14,"featured_media":214080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2500],"class_list":["post-218171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-el-sol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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