{"id":217685,"date":"2025-04-02T13:59:33","date_gmt":"2025-04-02T11:59:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=217685"},"modified":"2025-04-02T14:18:00","modified_gmt":"2025-04-02T12:18:00","slug":"mahou-san-miguel-entra-negocio-dispensadores-agua","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217685","title":{"rendered":"Mahou San Miguel se adentra en el negocio de los dispensadores de agua"},"content":{"rendered":"<p><strong>Fonteide, perteneciente a la compa\u00f1\u00eda de bebidas y servicios Mahou San Miguel, lanza su nuevo servicio de dispensadores de agua mineral natural, evolucionando su modelo de negocio con la aspiraci\u00f3n de liderar en 2030 un mercado que crece anualmente a doble d\u00edgito en las Islas Canarias.<\/strong><\/p>\n<p>La marca canaria <strong>prev\u00e9 multiplicar por cuatro su n\u00famero de dispensadores en cinco a\u00f1os.<\/strong> Actualmente, estos se distribuyen en las empresas y hogares de <strong>Tenerife, Gran Canaria, La Palma, El Hierro y Fuerteventura<\/strong> y el objetivo es que, antes de acabar 2025, lo hagan en los de La Gomera y Lanzarote.<\/p>\n<p>Con la incorporaci\u00f3n de las tecnolog\u00edas m\u00e1s innovadoras y un alto componente de digitalizaci\u00f3n, <strong>ofrece grandes ventajas para sus clientes al poner a su disposici\u00f3n un servicio de suscripci\u00f3n<\/strong> que se gestiona a trav\u00e9s de una APP m\u00f3vil con una amplia flexibilidad horaria y utilidades.<\/p>\n<p><strong>Fonteide Service supone adem\u00e1s una apuesta por la sostenibilidad al ser un formato retornable y emplear vasos de cart\u00f3n en lugar de pl\u00e1stico<\/strong>. Los dispensadores son \u201cBPA free\u201d, est\u00e1n disponibles en formatos de 20 y 11 litros y contienen el agua mineral natural Fonteide, que nace de las precipitaciones que caen sobre los suelos volc\u00e1nicos del Parque Nacional del Teide y las cumbres de La Orotava, Patrimonio de La Humanidad.<\/p>\n<p>En su manantial y centro de envasado, trabajan cerca de un centenar de profesionales, con un especial foco en el cuidado del entorno. <strong>Fonteide fue la primera marca canaria en incorporar botellas realizadas \u00edntegramente de pl\u00e1stico reciclado<\/strong> y en asumir el compromiso de que todos sus formatos de uso individual fueran 100% RPET, liderando proyectos de innovaci\u00f3n y ecodise\u00f1o que le han permitido ser cada d\u00eda m\u00e1s respetuosa con el medio ambiente e impulsar la econom\u00eda circular.<\/p>\n<h2>Mahou San Miguel y su apuesta por Canarias<\/h2>\n<p>Mahou San Miguel lleva vinculada a Canarias m\u00e1s de dos d\u00e9cadas, contribuyendo activamente a la generaci\u00f3n de empleo y riqueza local. <strong>Entre sus marcas \u201celaboradas orgullosamente en Canarias\u201d destaca, adem\u00e1s del agua mineral Fonteide<\/strong>, la ic\u00f3nica cerveza Mahou Cinco Estrellas.<\/p>\n<p><strong>Cuenta con un centro de elaboraci\u00f3n de cerveza, un manantial de agua y un negocio de distribuci\u00f3n en las Islas Canarias<\/strong>, <strong>creando localmente m\u00e1s de 280 empleos directos y 4.500 indirectos.<\/strong> Recientemente, se convirti\u00f3, adem\u00e1s, en patrocinadora del Carnaval de Las Palmas de Gran Canaria para las ediciones de 2025, 2026 y 2027. Su marca Mahou Cinco Estrellas es la cerveza oficial de una de las citas imprescindibles de las Islas Canarias, que ha sido reconocida como Fiesta de Inter\u00e9s Tur\u00edstico Internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de su marca Fonteide, prev\u00e9 multiplicar por cuatro su n\u00famero de dispensadores en cinco a\u00f1os.<\/p>\n","protected":false},"author":10966,"featured_media":217691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,6067],"class_list":["post-217685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-comunicacion","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou San Miguel forma parte de los dispensadores de 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