{"id":217571,"date":"2025-04-01T13:56:52","date_gmt":"2025-04-01T11:56:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=217571"},"modified":"2025-04-01T13:56:52","modified_gmt":"2025-04-01T11:56:52","slug":"samsung-anunciante-del-ano-en-la-39a-edicion-de-el-sol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217571","title":{"rendered":"Samsung, Anunciante del A\u00f1o en la 39\u00aa edici\u00f3n de El Sol"},"content":{"rendered":"<p>Este nombramiento resalta <strong>el compromiso de Samsung con la creatividad y la innovaci\u00f3n en la comunicaci\u00f3n publicitaria<\/strong>. La marca ha apostado fuertemente por el \u2018creative commerce\u2019, <a href=\"https:\/\/ipmark.com\/samsung-lanza-the-mind-guardian-el-videojuego-con-ia-que-revoluciona-la-deteccion-temprana-del-alzheimer\/\"><strong>fusionando creatividad y tecnolog\u00eda<\/strong><\/a> para diferenciarse en el mercado y mejorar sus resultados comerciales.<\/p>\n<p>Entre los proyectos m\u00e1s destacados de Samsung se encuentra <strong>\u201cUnfear\u201d, una innovadora soluci\u00f3n para personas con autismo y sensibilidad auditiva<\/strong>, que permite filtrar sonidos estresantes en tiempo real. Este proyecto, desarrollado por Cheil Spain y Somos5, ha sido galardonado con el Gran Prix en las categor\u00edas Digital y M\u00f3vil.<\/p>\n<p>Otro de sus trabajos\u00a0 sobresalientes es <strong>\u201cImpulse\u201d, una aplicaci\u00f3n basada en inteligencia artificial que ayuda a personas con trastornos del habla, como la tartamudez, a mejorar su fluidez verbal mediante vibraciones r\u00edticas<\/strong>. Desarrollado por Cheil Spain, Acid Tango y Somos5, este proyecto recibi\u00f3 el Gran Prix en la categor\u00eda de Innovaci\u00f3n y Salud en 2024.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/entrevista\/entrevista-alfonso-fernandez-samsung\/\"><strong>Alfonso Fern\u00e1ndez, CMO &amp;<em> head of direct to consumer<\/em> en Samsung Electronics<\/strong><\/a>, ha expresado su satisfacci\u00f3n por este reconocimiento: \u201cEste galard\u00f3n nos motiva a seguir apostando por la excelencia creativa como un camino para conectar con nuestra audiencia y generar impacto en la sociedad.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics Iberia S.A.U. ha sido galardonada como Anunciante del A\u00f1o en la 39\u00aa edici\u00f3n del Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, El Sol, que se celebra en M\u00e1laga los d\u00edas 29 y 30 de mayo. Este reconocimiento premia la destacada trayectoria creativa de la compa\u00f1\u00eda, que ha acumulado 19 premios en las dos \u00faltimas ediciones del certamen.<\/p>\n","protected":false},"author":14,"featured_media":217574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2500],"class_list":["post-217571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-el-sol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung, Anunciante del A\u00f1o en la 39\u00aa edici\u00f3n de El Sol - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=217571\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung, Anunciante del A\u00f1o en la 39\u00aa edici\u00f3n de El Sol - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Samsung Electronics Iberia S.A.U. ha sido galardonada como Anunciante del A\u00f1o en la 39\u00aa edici\u00f3n del Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, El Sol, que se celebra en M\u00e1laga los d\u00edas 29 y 30 de mayo. 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