{"id":217471,"date":"2025-03-31T13:24:46","date_gmt":"2025-03-31T11:24:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=217471"},"modified":"2025-03-31T15:19:49","modified_gmt":"2025-03-31T13:19:49","slug":"adform-presenta-planificador-campanas-basado-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217471","title":{"rendered":"Adform presenta un planificador de campa\u00f1as basado en IA"},"content":{"rendered":"<p><strong>Adform presenta Campaign Planner, el planificador de campa\u00f1as basado en IA dise\u00f1ado para hacer que la publicidad sea m\u00e1s inteligente, \u00e1gil y eficiente. <\/strong><\/p>\n<p>Impulsado por Adform IQ e integrado de forma fluida en <strong>Adform Flow<\/strong>, este nuevo planificador aporta inteligencia, automatizaci\u00f3n y precisi\u00f3n a la planificaci\u00f3n omnicanal, permitiendo a los clientes tomar decisiones basadas en datos con total seguridad. <strong>Este nuevo lanzamiento vuelve a situar a Adform a la vanguardia de la innovaci\u00f3n tecnol\u00f3gica publicitaria<\/strong>, identificando oportunidades para una publicidad digital de alto impacto.<\/p>\n<p>Ante la desaparici\u00f3n de los identificadores de tercera parte, <strong>Adform ya se posicion\u00f3 como pionera en el desarrollo de soluciones que se adaptaran a la nueva realidad multi-ID<\/strong> a trav\u00e9s de ID Fusion, capaz de traducir la multiplicidad de IDs a un \u00fanico lenguaje.<\/p>\n<p>Impulsado por Adform IQ, la avanzada suite de capacidades basadas en IA de Adform, <strong>el nuevo planificador ofrece a anunciantes y agencias una experiencia integral m\u00e1s inteligente y eficiente<\/strong> para navegar en el complejo y fragmentado panorama de medios.<\/p>\n<p>Esta herramienta incorpora an\u00e1lisis en tiempo real, recomendaciones automatizadas para campa\u00f1a omnicanal y flujos de trabajo optimizados mediante m\u00e9tricas personalizadas para cada negocio. Adem\u00e1s de mejorar la eficiencia, permite a los usuarios mantener el control total sobre sus estrategias, con la posibilidad de ajustar, descartar y redefinir las recomendaciones que mejor se adapten a sus objetivos, preferencias o expectativas de rendimiento.<\/p>\n<p>A medida que nuevos canales como CTV, el audio digital y el Digital Out of Home (DOOH) ganan relevancia, contar con una planificaci\u00f3n de medios m\u00e1s inteligente, automatizada y omnicanal se vuelve fundamental. <strong>Campaign Planner de Adform responde a los desaf\u00edos de la fragmentaci\u00f3n en la compra de medios, asegurando que se atienden las especificidades de cada canal.<\/strong><\/p>\n<p>Adem\u00e1s, gracias a sus funciones de colaboraci\u00f3n integradas, facilita el intercambio de planes, la optimizaci\u00f3n de estrategias y la implementaci\u00f3n coordinada de campa\u00f1as omnicanal. \u201c[&#8230;]<strong> En Adform hemos trazado una visi\u00f3n clara para el futuro, que incluye nuestro innovador Campaign Planner<\/strong> y una ambiciosa hoja de ruta para 2025 [&#8230;]\u00bb, afirma <strong>Maritza Goya<\/strong>, <em>country manager<\/em> de <strong>Adform Spain.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Planner incorpora an\u00e1lisis en tiempo real, recomendaciones automatizadas y flujos de trabajo optimizados mediante m\u00e9tricas personalizadas.<\/p>\n","protected":false},"author":10966,"featured_media":217475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50],"class_list":["post-217471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adform presenta un planificador 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