{"id":217441,"date":"2025-03-31T11:54:41","date_gmt":"2025-03-31T09:54:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=217441"},"modified":"2025-03-31T15:18:31","modified_gmt":"2025-03-31T13:18:31","slug":"corona-celebra-su-centenario-con-una-campana-certificada-por-el-sol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217441","title":{"rendered":"Corona celebra su centenario con una campa\u00f1a ‘certificada por el sol’"},"content":{"rendered":"

Este 2025, la ic\u00f3nica cerveza mexicana Corona Extra celebra 100 a\u00f1os de historia, y para conmemorar su aniversario lanza una campa\u00f1a publicitaria de la mano de la agencia GUT, reafirmando su conexi\u00f3n inseparable con el sol. A lo largo de un siglo, la marca ha sido sin\u00f3nimo de momentos de disfrute, frescura y libertad, acompa\u00f1ando a generaciones en playas, bares y reuniones alrededor del mundo.<\/b><\/p>\n

A lo largo de los a\u00f1os, miles de bares han exhibido carteles de Corona, muchos de los cuales muestran los estragos del tiempo: colores desvanecidos, superficies desgastadas y una p\u00e1tina que no es s\u00edmbolo de abandono, sino de autenticidad. Estas se\u00f1ales visuales reflejan la presencia duradera de la marca en espacios donde la cerveza ha sido disfrutada bajo el sol. Para Corona, estas huellas representan su legado y su conexi\u00f3n con la vida al aire libre, el calor y la alegr\u00eda de compartir una cerveza bien fr\u00eda.<\/span><\/p>\n

La campa\u00f1a \u201ccertificada por el sol\u201d, de <\/span>car\u00e1cter gr\u00e1fico<\/b>, captura la esencia de estos r\u00f3tulos en <\/span>distintos rincones de M\u00e9xico<\/b> y continuar\u00e1 en otros pa\u00edses. Con este concepto, la marca sostiene que no necesita certificaciones formales: <\/span>su autenticidad est\u00e1 garantizada por el sol.<\/b> En cada rinc\u00f3n donde haya un letrero desgastado por los rayos solares, se encuentra una historia que habla de encuentros, conversaciones y brindis inolvidables.<\/span><\/p>\n

\"campa\u00f1a<\/p>\n

Cien a\u00f1os bajo el sol<\/span><\/h2>\n

Desde su fundaci\u00f3n en 1924, Corona Extra ha sido una de las cervezas m\u00e1s representativas de M\u00e9xico, destac\u00e1ndose por su sabor refrescante y su ic\u00f3nica presentaci\u00f3n en botella transparente con una rodaja de lima. Su expansi\u00f3n internacional la ha llevado a m\u00e1s de 180 pa\u00edses, convirti\u00e9ndose en un s\u00edmbolo de la cultura y el estilo de vida mexicano.<\/span><\/p>\n

El centenario de Corona Extra se convierte as\u00ed en una <\/span>celebraci\u00f3n de su legado<\/b>, reafirmando su posici\u00f3n como una de las cervezas m\u00e1s reconocidas y queridas a nivel global. Con esta campa\u00f1a, la marca no solo rinde homenaje a su historia, sino que tambi\u00e9n reafirma su compromiso de seguir siendo parte de los momentos especiales de las personas, siempre con el sol como testigo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a rinde homenaje a sus carteles desgastados por el tiempo y la exposici\u00f3n al sol. <\/p>\n","protected":false},"author":19297,"featured_media":217442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-217441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\nCorona celebra su aniversario con una campa\u00f1a "certificada por el sol"<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a "certificada por el sol" rinde homenaje a sus carteles desgastados por el tiempo y la exposici\u00f3n al sol.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=217441\" \/>\n<meta property=\"og:locale\" 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