{"id":217367,"date":"2025-03-28T10:48:55","date_gmt":"2025-03-28T09:48:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=217367"},"modified":"2025-03-28T10:48:55","modified_gmt":"2025-03-28T09:48:55","slug":"videopodcast-y-podcast-un-ecosistema-en-evolucion-constante","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217367","title":{"rendered":"Videopodcast y podcast, un ecosistema en evoluci\u00f3n constante"},"content":{"rendered":"<p>Pero,\u00a0 \u00bf qu\u00e9 define realmente a este formato? Hay<strong> cinco elementos fundamentales<\/strong>:<\/p>\n<ul>\n<li>Es una pieza de audio al que se hace referencia mediante una etiqueta adjunta en un canal RSS.<\/li>\n<li>Es una pieza de audio que se puede multidistribuir a trav\u00e9s de plataformas de audio\/audiovisual.<\/li>\n<li>Es una pieza de audio cuya producci\u00f3n se basa en los oyentes al igual que un programa de radio.<\/li>\n<li>Es una pieza de audio que se puede consumir bajo demanda y puede escucharse cuando, donde y como quiera el oyente.<\/li>\n<li>Es un contenido de audio cuya producci\u00f3n puede ser escuchada y si se comparte en YouTube \u201cver\u201d.<\/li>\n<\/ul>\n<p>Seg\u00fan los \u00faltimos estudios en inversi\u00f3n publicitaria realizado por IAB y Statista, la inversi\u00f3n en podcast en Espa\u00f1a alcanz\u00f3 los 6 millones de euros en 2024, un 57% m\u00e1s que el a\u00f1o anterior. Adem\u00e1s, <strong>el contenido en v\u00eddeo en podcasts ha crecido significativamente, nada m\u00e1s y nada menos que en un 68% de nuevos podcasts incorporando video en 2023, el doble que en 2022<\/strong>. Esto refleja un inter\u00e9s creciente de los anunciantes por el formato de videopodcast.<\/p>\n<figure id=\"attachment_212602\" aria-describedby=\"caption-attachment-212602\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-212602\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-300x267.jpg\" alt=\"\" width=\"300\" height=\"267\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-300x267.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-1024x911.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-768x683.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-100x89.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-714x635.jpg 714w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-24x21.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-36x32.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-48x43.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec-600x534.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/Eva_Correa-CEO-y-fundadora-de-Mec-Mec.jpg 1708w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-212602\" class=\"wp-caption-text\">Eva Correa, CEO y fundadora de Mec Mec.<\/figcaption><\/figure>\n<p>En conclusi\u00f3n, el mercado de la publicidad tiene delante <strong>el nacimiento de una industria que est\u00e1 en constante evoluci\u00f3n<\/strong> en la que coinciden tres valores fundamentales: el conocimiento, el valor de la palabra y el poder de la imagen.<\/p>\n<p>Por la tanto, esto se ve reflejado en la inversi\u00f3n impulsada por la audiencia, el contenido, la plataforma y los formatos publicitarios. Tambi\u00e9n en <strong>el auge del videopodcast en los segmentos de edad m\u00e1s j\u00f3venes y tambi\u00e9n en sectores de la poblaci\u00f3n menos familiarizadas con el entorno de lo digital, est\u00e1 permitiendo a las marcas desarrollar campa\u00f1as afines y con cobertura llegando a audiencias 100% complementaria<\/strong>s. Mientras que el audio digital, se posiciona como octavo medio con una inversi\u00f3n de 110,7 millones de euros, esto representa el 1,6% dentro de los medios estimados y registra un crecimiento en la inversi\u00f3n del 47,5%, seg\u00fan datos de la IAB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lejos de competir, el videopodcast y el podcast coexisten y se fortalecen mutuamente. Nuestra misi\u00f3n es guiar a los profesionales de la comunicaci\u00f3n y el marketing digital para que comprendan el valor \u00fanico de cada formato. El podcast, un medio de audio flexible y accesible, sigue siendo esencial.<\/p>\n","protected":false},"author":14,"featured_media":217375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-217367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videopodcast y podcast, un ecosistema en evoluci\u00f3n constante - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"El contenido en v\u00eddeo en podcasts ha crecido significativamente, nada m\u00e1s y nada menos que en un 68% de nuevos podcasts incorporando video en 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=217367\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videopodcast y podcast, un ecosistema en evoluci\u00f3n constante - 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