{"id":217308,"date":"2025-03-27T14:38:18","date_gmt":"2025-03-27T13:38:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=217308"},"modified":"2025-03-27T14:38:18","modified_gmt":"2025-03-27T13:38:18","slug":"laserum-parodia-el-iconico-ya-es-primavera-en-el-corte-ingles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217308","title":{"rendered":"L\u00e1serum parodia el ic\u00f3nico \u201cYa es primavera en el Corte Ingl\u00e9s\u201d"},"content":{"rendered":"<p><b>L\u00e1serum junto a la agencia F\u00e1cil, inspir\u00e1ndose en uno de los anuncios m\u00e1s emblem\u00e1ticos de la temporada el \u00abYa es primavera en El Corte Ingl\u00e9s\u00bb, han creado una nueva campa\u00f1a publicitaria. En la Plaza de Callao, una de las zonas m\u00e1s transitadas y simb\u00f3licas de Madrid, la marca ha colocado una imagen de una mujer se\u00f1alando sus ingles, acompa\u00f1ada del mensaje: \u201cYa es primavera en el corte de ingles\u201d. Este gui\u00f1o juega con la idea de asociar la llegada de la primavera con el momento ideal para decir adi\u00f3s a la cuchilla y optar por m\u00e9todos m\u00e1s duraderos, como la depilaci\u00f3n l\u00e1ser.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, que estar\u00e1 visible durante <\/span><b>siete d\u00edas en las pantallas digitales de la Plaza de Callao<\/b><span style=\"font-weight: 400;\">, se complementa con la presencia de MUPIS digitales distribuidos por diversos puntos de la ciudad. Esta acci\u00f3n publicitaria no solo busca captar la atenci\u00f3n de los transe\u00fantes que recorren a diario esta zona tan concurrida, sino tambi\u00e9n conectar de forma cercana y desenfadada con un p\u00fablico joven y moderno que se identifica con un enfoque fresco y poco convencional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La elecci\u00f3n de un <\/span><b>tono provocador y humor\u00edstico<\/b><span style=\"font-weight: 400;\"> se ajusta perfectamente con la imagen de la marca, conocida por su enfoque desenfadado y su capacidad para conectar con quienes buscan alternativas a los m\u00e9todos de depilaci\u00f3n tradicionales. En un mercado donde la competencia en el sector de la depilaci\u00f3n l\u00e1ser es cada vez mayor, L\u00e1serum ha logrado destacarse con una propuesta que no solo hace referencia a la temporada primaveral, sino que tambi\u00e9n juega con el humor y las referencias culturales, algo que resuena bien con la audiencia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, con tono provocador y humor\u00edstico, estar\u00e1 visible durante siete d\u00edas en las pantallas digitales de la Plaza de Callao. <\/p>\n","protected":false},"author":19297,"featured_media":217309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226,6115],"class_list":["post-217308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u00e1serum parodia el ic\u00f3nico \u201cYa es primavera en el Corte Ingl\u00e9s\u201d<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a, con tono provocador y humor\u00edstico, estar\u00e1 visible durante siete d\u00edas en las pantallas digitales de la Plaza de Callao.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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