{"id":217284,"date":"2025-03-27T12:51:08","date_gmt":"2025-03-27T11:51:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=217284"},"modified":"2025-03-27T12:51:08","modified_gmt":"2025-03-27T11:51:08","slug":"platano-de-canarias-lleva-su-lucha-contra-insanus-a-las-maquinas-expendedoras-de-centros-escolares-y-deportivos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217284","title":{"rendered":"Pl\u00e1tano de Canarias lleva su ‘Lucha contra Insanus’ a las m\u00e1quinas expendedoras de centros escolares y deportivos"},"content":{"rendered":"

En colaboraci\u00f3n con la empresa valenciana TARECA, la iniciativa ha comenzado la implantaci\u00f3n de pl\u00e1tanos en m\u00e1quinas expendedoras situadas en centros escolares y deportivos, con el objetivo de fomentar h\u00e1bitos alimenticios saludables entre los m\u00e1s j\u00f3venes<\/strong>.<\/p>\n

\"\"<\/p>\n

El programa, que forma parte de la estrategia de la Uni\u00f3n Europea contra la obesidad infantil, busca facilitar el acceso a la fruta en puntos de compra habituales para ni\u00f1os y adolescentes<\/strong>. \u201cSi queremos incrementar el consumo de fruta, debemos acercarla a los consumidores en los lugares donde suelen adquirir alimentos\u201d, se\u00f1ala Sergio C\u00e1ceres, director de marketing y comunicaci\u00f3n de Pl\u00e1tano de Canarias<\/a>.<\/p>\n

Adem\u00e1s de ofrecer fruta en estos puntos de venta, las m\u00e1quinas expendedoras cuentan con im\u00e1genes de la campa\u00f1a protagonizada por el futbolista Pedri<\/strong>, quien, representado como un superh\u00e9roe virtual, refuerza el mensaje de una alimentaci\u00f3n equilibrada.<\/p>\n

\"\"<\/p>\n

Un reto para la distribuci\u00f3n de fruta fresca<\/strong><\/h3>\n

La introducci\u00f3n de fruta en m\u00e1quinas expendedoras supone un desaf\u00edo log\u00edstico y normativo, ya que los productos frescos requieren condiciones especiales de conservaci\u00f3n y rotaci\u00f3n<\/strong>. Actualmente, la normativa vigente est\u00e1 adaptada a productos envasados industriales, lo que supone obst\u00e1culos como la necesidad de empaques unitarios y etiquetados adicionales, factores que incrementan los costes.<\/p>\n

Este proyecto piloto cobra especial relevancia en el contexto del futuro decreto del Ministerio de Derechos Sociales y Consumo, que prev\u00e9 restricciones a la venta de boller\u00eda industrial, bebidas azucaradas y energ\u00e9ticas en centros educativos<\/strong>. Seg\u00fan datos de la Agencia Espa\u00f1ola de Seguridad Alimentaria y Nutrici\u00f3n (AESAN), un 70% de las m\u00e1quinas expendedoras en institutos incumple los criterios nutricionales de la OMS<\/strong>, mientras que en cafeter\u00edas el porcentaje asciende al 74%.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a ‘Lucha contra Insanus’, promovida por la Asociaci\u00f3n de Organizaciones de Productores de Pl\u00e1tanos de Canarias (ASPROCAN), ha dado un paso m\u00e1s all\u00e1 del entorno digital y televisivo para materializarse en espacios f\u00edsicos. <\/p>\n","protected":false},"author":14,"featured_media":217286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-217284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nPl\u00e1tano de Canarias lleva su 'Lucha contra Insanus' a las m\u00e1quinas expendedoras de centros escolares y deportivos - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Pl\u00e1tano de Canarias inicia la venta a trav\u00e9s de m\u00e1quinas de vending instaladas en centros escolares y deportivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=217284\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pl\u00e1tano de Canarias lleva su 'Lucha contra Insanus' a las m\u00e1quinas expendedoras de centros escolares y deportivos - 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