{"id":217165,"date":"2025-03-26T10:00:38","date_gmt":"2025-03-26T09:00:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=217165"},"modified":"2025-03-26T11:40:50","modified_gmt":"2025-03-26T10:40:50","slug":"kfc-jumpers-traen-regreso-colaboracion-mas-viral","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217165","title":{"rendered":"KFC y Jumpers traen de regreso su colaboraci\u00f3n m\u00e1s viral"},"content":{"rendered":"<p><strong>Tras agotar existencias en solo tres semanas, generar r\u00e9cords de interacci\u00f3n y disparar las ventas, KFC y Jumpers traen de vuelta su colaboraci\u00f3n m\u00e1s viral con una nueva edici\u00f3n limitada de productos que fusionan el\u00a0 pollo frito de KFC con el sabor a Jumpers. <\/strong><\/p>\n<p>La campa\u00f1a vuelve a poner a la comunidad en el centro: si el primer lanzamiento naci\u00f3 de un tuit, <strong>esta vez la idea creativa toma forma a partir de los propios comentarios de los consumidores<\/strong>, que certifican que<strong> el sabor \u2018s\u00ed, sabe a Jumpers\u2019. <\/strong><\/p>\n<p>La acci\u00f3n, desarrollada por la agencia <strong>PS21<\/strong>, juega con un c\u00f3digo visual simple, directo y c\u00f3mplice para mostrar c\u00f3mo los usuarios validan en redes la autenticidad de los productos. E<strong>l resultado es una pieza que ense\u00f1a con humor y de manera cercana los nuevos lanzamientos<\/strong>, en l\u00ednea con la estrategia<em> always in<\/em> de la marca y su liderazgo en el ecosistema social.<\/p>\n<p>La campa\u00f1a tiene recorrido en TV, OOH y piezas especiales como un autob\u00fas en Valencia y circuitos en Capitol y Teatro EDP (Madrid). <strong>Esta edici\u00f3n limitada estar\u00e1 disponible en todos los restaurantes KFC<\/strong> de Espa\u00f1a desde el 25 de marzo hasta el 27 de mayo.<\/p>\n<p><strong>El lanzamiento de la primera colaboraci\u00f3n, que surgi\u00f3 del tweet de un usuario que ped\u00eda una colaboraci\u00f3n entre KFC y Jumpers<\/strong>, alcanz\u00f3 un<em> incidence rate<\/em> del 34\u202f% y agot\u00f3 existencias en solo tres semanas, triplicando las expectativas iniciales. KFC y Jumpers dispararon las b\u00fasquedas en Google un 91\u202f% y la colaboraci\u00f3n provoc\u00f3 un aumento del 227\u202f% en las descargas de la app en un solo d\u00eda.<\/p>\n<p><strong>Esta campa\u00f1a refuerza el t\u00e1ndem creativo entre KFC y PS21<\/strong>, que el pasado s\u00e1bado 22 de marzo se convirti\u00f3 en la agencia m\u00e1s premiada del C de C 2025 con 19 trofeos (tres oros, seis platas y 10 bronces), gracias a piezas como Fries Compensation, Auto Grand Prix y <em>La prueba del men\u00fa.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC y JUMPERS nueva campa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M8IeD5kkyg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta edici\u00f3n limitada estar\u00e1 disponible en todos los restaurantes KFC de Espa\u00f1a desde el 25 de marzo hasta el 27 de mayo.<\/p>\n","protected":false},"author":10966,"featured_media":217169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-217165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC y Jumpers traen de regreso su colaboraci\u00f3n m\u00e1s viral<\/title>\n<meta name=\"description\" content=\"Esta edici\u00f3n limitada estar\u00e1 disponible en todos los restaurantes KFC de Espa\u00f1a desde el 25 de marzo hasta el 27 de mayo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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