{"id":217151,"date":"2025-03-25T14:11:39","date_gmt":"2025-03-25T13:11:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=217151"},"modified":"2025-03-25T14:16:01","modified_gmt":"2025-03-25T13:16:01","slug":"publiespana-lanza-un-formato-publicitario-que-se-vera-simultaneamente-en-tv-lineal-y-ctv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217151","title":{"rendered":"Publiespa\u00f1a lanza un formato publicitario que se ver\u00e1 simult\u00e1neamente en TV lineal y CTV"},"content":{"rendered":"

Publiespa\u00f1a ha anunciado el lanzamiento de Golden Roll, un nuevo formato de v\u00eddeo publicitario que se visualizar\u00e1 en directo, y de manera simult\u00e1nea, en el inicio de las diferentes entregas y galas de los realities de Telecinco (<\/b>La Isla de las Tentaciones<\/i><\/b>, <\/b>GH D\u00fao<\/i><\/b> y <\/b>Supervivientes<\/i><\/b>).\u00a0<\/b><\/p>\n

Golden Roll es el primer formato de venta a CPM (coste por mil) integrado por un bloque exclusivo de un \u00fanico spot.\u00a0<\/span><\/p>\n

El spot se ver\u00e1 en el inicio de estos realities, y al mismo tiempo, <\/span>en los distintos soportes de TV y digital del grupo Mediaset Espa\u00f1a<\/b>. En televisi\u00f3n lineal, en directo en la cadena Telecinco; en TV conectada, a trav\u00e9s de la emisi\u00f3n en directo del contenido en la aplicaci\u00f3n de Mitele para Smart TV y en segundas pantallas (PC\/port\u00e1til, tablets y smartphones), a trav\u00e9s de Telecinco.es y de la app y la web Mitele.\u00a0<\/span><\/p>\n

Takis, con su producto Takis Blue Heat, ha sido el primer anunciante en contratar este formato de Publiespa\u00f1a.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Seg\u00fan CIMEC, el formato ofrece un nivel de notoriedad 2,7 veces superior al recuerdo medio de la publicidad en prime time.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Golden Roll es el primer formato de venta a CPM (coste por mil) integrado por un bloque exclusivo de un \u00fanico spot.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":217153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34,194],"class_list":["post-217151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2","tag-television"],"acf":[],"yoast_head":"\nPubliespa\u00f1a lanza un formato publicitario que se ver\u00e1 simult\u00e1neamente en TV lineal y CTV<\/title>\n<meta name=\"description\" content=\"Golden Roll es el primer formato de venta a CPM (coste por mil) integrado por un bloque exclusivo de un \u00fanico spot.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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