{"id":217148,"date":"2025-03-25T14:34:43","date_gmt":"2025-03-25T13:34:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=217148"},"modified":"2025-03-25T15:37:44","modified_gmt":"2025-03-25T14:37:44","slug":"global-gestionara-publicidad-exterior-transporte-publico-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=217148","title":{"rendered":"Global llevar\u00e1 la publicidad exterior del transporte p\u00fablico de Barcelona"},"content":{"rendered":"<p><strong>Global, compa\u00f1\u00eda de publicidad exterior en Europa, refuerza su presencia en la capital catalana con la gesti\u00f3n de la publicidad en los autobuses urbanos de TMB (Transports Metropolitans de Barcelona) y los interurbanos de AMB (\u00c1rea Metropolitana de Barcelona).<\/strong><\/p>\n<p>El pasado 21 de marzo se firm\u00f3 el contrato en el que estuvo presente<strong> Borja Balanzat<\/strong>, director general de <strong>Global.<\/strong> Dicho acuerdo tendr\u00e1 una duraci\u00f3n de cuatro a\u00f1os con opci\u00f3n de pr\u00f3rroga por un a\u00f1o adicional. Con el claim <strong>&#8216;S\u00fabete al bus. Vive Barcelona&#8217;,<\/strong> Global invita a la audiencia a vivir la ciudad desde el autob\u00fas.<\/p>\n<p><strong>La incorporaci\u00f3n de Global al sistema de autobuses representa una oportunidad estrat\u00e9gica para las marcas<\/strong>, brindando acceso a audiencias en el centro urbano, las principales arterias y las \u00e1reas perif\u00e9ricas.<\/p>\n<p><strong>Con 1.166 autobuses urbanos y 837 interurbanos<\/strong>, el sistema de transporte p\u00fablico terrestre de la metr\u00f3poli es uno de los m\u00e1s din\u00e1micos de Europa. <strong>Sus m\u00e1s de 200 l\u00edneas conectan puntos clave<\/strong>, garantizando una visibilidad incomparable en las calles con mayor afluencia y en las rutas de tr\u00e1fico intenso. Estas cifras reflejan el impacto del soporte en movimiento:<\/p>\n<p><strong>El 90% de los ciudadanos de Barcelona han visto publicidad en autobuses en la \u00faltima semana<\/strong>, hay m\u00e1s de\u00a0 215 millones de desplazamientos al a\u00f1o con un p\u00fablico diverso entre estudiantes, profesionales, turistas y residentes. Adem\u00e1s, la cobertura es integral, combinando movilidad urbana y conexiones intermunicipales.<\/p>\n<p>No obstante, se contar\u00e1 con la herramienta <strong>Geobus Barcelona<\/strong>, desarrollada por <strong>Cuende Infometrics <\/strong><strong>para la medici\u00f3n de audiencias.<\/strong> Global, a la vanguardia en el valor del dato contar\u00e1 con<strong> m\u00e9tricas de cobertura, GRPS, impactos y OTS.<\/strong> Adem\u00e1s, se podr\u00e1n realizar evaluaciones conjuntas de los circuitos de autobuses de Barcelona y de Madrid, ambos contratos gestionados por Global.<\/p>\n<p>Con esta adjudicaci\u00f3n, Global refuerza su presencia en la red de transporte p\u00fablico. En relaci\u00f3n con la publicidad en movimiento evoluciona al ritmo de la ciudad, asegurando que las marcas est\u00e9n presentes en cada trayecto. <strong>Esta expansi\u00f3n reafirma la apuesta de Global por la innovaci\u00f3n, la medici\u00f3n de audiencias y la digitalizaci\u00f3n del sector.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con 1.166 autobuses urbanos y 837 interurbanos, el sistema de transporte p\u00fablico terrestre de la metr\u00f3poli es uno de los m\u00e1s din\u00e1micos de Europa.<\/p>\n","protected":false},"author":10966,"featured_media":217158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[34,6115],"class_list":["post-217148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-medios-2","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This 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