{"id":216988,"date":"2025-03-24T11:36:38","date_gmt":"2025-03-24T10:36:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=216988"},"modified":"2025-03-24T15:16:20","modified_gmt":"2025-03-24T14:16:20","slug":"barbara-fernandez-ochoa-nueva-directora-de-marketing-de-thermomix","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216988","title":{"rendered":"B\u00e1rbara Fern\u00e1ndez-Ochoa, nueva directora de marketing de Thermomix"},"content":{"rendered":"

Vorwerk Espa\u00f1a nombra a B\u00e1rbara Fern\u00e1ndez-Ochoa como nueva directora de marketing de Thermomix. Con m\u00e1s de 25 a\u00f1os de experiencia en el sector de gran consumo, Fern\u00e1ndez-Ochoa aportar\u00e1 su conocimiento estrat\u00e9gico y liderazgo al equipo directivo de la compa\u00f1\u00eda.<\/b><\/p>\n

Licenciada en ciencias econ\u00f3micas y empresariales por ICADE, Fern\u00e1ndez-Ochoa ha complementado su formaci\u00f3n con estudios de postgrado en <\/span>digital business<\/span><\/i> en ISDI-DIBEX y The Valley. A lo largo de su carrera, ha desempe\u00f1ado <\/span>posiciones directivas en multinacionales l\u00edderes<\/b> como Pernod Ricard, L\u2019Or\u00e9al, Pepsico y Kimberly-Clark, con un fuerte <\/span>enfoque en \u00e1reas comerciales y de marketing<\/b>.<\/span><\/p>\n

Adem\u00e1s de su trayectoria en el \u00e1mbito empresarial, Fern\u00e1ndez-Ochoa cuenta con <\/span>experiencia en formaci\u00f3n comercial, <\/b>mentoring <\/i><\/b>y <\/b>coaching <\/i><\/b>profesional<\/b>. Tambi\u00e9n ha estado activamente involucrada en iniciativas de diversidad y promoci\u00f3n del talento femenino, colaborando con asociaciones como EJE&CON, WiR, WITH y Mujeres en Gastronom\u00eda. Asimismo, es embajadora de la escuela de negocios The New Retail Business School y colabora con proyectos como 50m\u00e1s50 WO-MEN y el desarrollo de la I+D+i en Inteligencia Energ\u00e9tica. En el \u00e1mbito de la gobernanza empresarial, recientemente <\/span>obtuvo la acreditaci\u00f3n internacional en consejos de administraci\u00f3n y buen gobierno<\/b> por el Instituto de Gobernanza Empresarial (IGE), lo que le permitir\u00e1 aportar su visi\u00f3n estrat\u00e9gica en consejos asesores y de administraci\u00f3n.<\/span><\/p>\n

En su nuevo rol en Thermomix Espa\u00f1a, Fern\u00e1ndez-Ochoa <\/span>liderar\u00e1 la estrategia de marketing y comunicaci\u00f3n externa<\/b>, con el objetivo de fortalecer la presencia de la marca y potenciar su crecimiento en el mercado. Su llegada coincide con un momento clave para la compa\u00f1\u00eda, que recientemente ha lanzado su \u00faltimo modelo, el TM7, reforzando su apuesta por la innovaci\u00f3n y la excelencia en el sector.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con m\u00e1s de 25 a\u00f1os de experiencia en sector de gran consumo, se une a Thermomix para liderar la estrategia de marketing y comunicaci\u00f3n externa.<\/p>\n","protected":false},"author":19297,"featured_media":216989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6523],"class_list":["post-216988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramiento"],"acf":[],"yoast_head":"\nB\u00e1rbara Fern\u00e1ndez-Ochoa, directora de marketing de Thermomix<\/title>\n<meta name=\"description\" content=\"Con m\u00e1s de 25 a\u00f1os de experiencia en sector de gran consumo, liderar\u00e1 la estrategia de marketing y comunicaci\u00f3n externa de Thermomix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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