{"id":216985,"date":"2025-03-24T11:50:51","date_gmt":"2025-03-24T10:50:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=216985"},"modified":"2025-03-24T14:57:13","modified_gmt":"2025-03-24T13:57:13","slug":"omd-realiza-cambios-estrategicos-apostando-talento-interno","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216985","title":{"rendered":"OMD realiza cambios estrat\u00e9gicos apostando por su talento interno"},"content":{"rendered":"<p><strong>OMD Espa\u00f1a, agencia de medios de Omnicom Media Group, apuesta por el talento interno en l\u00ednea con su nuevo posicionamiento, <a href=\"https:\/\/ipmark.com\/omd-impulsa-su-nuevo-posicionamiento-global-we-create-whats-next\/\">We Create What\u2019s Next<\/a>, y refuerza sus perfiles estrat\u00e9gicos y de consultor\u00eda con dos cambios clave en su estructura.<\/strong><\/p>\n<p><strong>Sof\u00eda Sendagorta<\/strong>, <strong>hasta ahora<em> digital lead<\/em>, asume el rol de<em> business lead<\/em><\/strong>, su misi\u00f3n ser\u00e1 garantizar que los clientes de OMD cuenten con las mejores capacidades integradas en sus estrategias, ayud\u00e1ndoles a crecer y adquirir ventaja competitiva, una figura clave en el liderazgo y crecimiento de la agencia, asegurando que <strong>la visi\u00f3n de OMD se traduzca en soluciones innovadoras y de alto impacto.<\/strong><\/p>\n<p>\u00abOMD est\u00e1 en un momento clave y <strong>mi foco ser\u00e1 asegurar que nuestros clientes cuenten con las soluciones estrat\u00e9gicas necesarias<\/strong> para seguir creciendo en un mercado en constante evoluci\u00f3n\u00bb, afirma Sendagorta.<\/p>\n<p>Por su parte, <strong>Mar\u00eda Gonz\u00e1lez<\/strong> asume el puesto de <em>digital lead<\/em>, liderando el<em> offering digital<\/em> de la<br \/>\ncompa\u00f1\u00eda. <strong>Su reto ser\u00e1 reforzar el enfoque consultivo de OMD en este \u00e1mbito<\/strong>, ayudando a los clientes a entender y aprovechar al m\u00e1ximo el ecosistema digital. Este cambio responde al compromiso de la agencia por evolucionar su servicio digital hacia un modelo m\u00e1s estrat\u00e9gico, que permita a las marcas tomar decisiones informadas y efectivas en un entorno en constante transformaci\u00f3n.<\/p>\n<p>\u00abNuestro objetivo es que las marcas no solo se adapten al cambio, sino que lo lideren. Desde este nuevo rol,<strong> seguir\u00e9 impulsando estrategias digitales innovadoras<\/strong> que generen impacto real\u00bb, comenta <strong>Mar\u00eda Gonz\u00e1lez. <\/strong>Tras ser reconocida como &#8216;Agencia de Medios del A\u00f1o en 2024&#8217;, OMD mantiene su apuesta por la excelencia operativa mientras redefine el papel de los medios y la tecnolog\u00eda en la comunicaci\u00f3n de marca.<\/p>\n<p><strong>Cristina Barranco<\/strong>, <em>managing director<\/em> de <strong>OMD Espa\u00f1a<\/strong> afirma: \u00abVivimos un momento de transformaci\u00f3n acelerada, donde las marcas necesitan aliados estrat\u00e9gicos que les ayuden a anticiparse y tomar las mejores decisiones. En OMD, nuestra misi\u00f3n es liderar ese cambio, y para ello es clave contar con los mejores perfiles. <strong>Sof\u00eda Sendagorta<\/strong> y <strong>Mar\u00eda Gonz\u00e1lez<\/strong>, <strong>desde sus nuevos roles, jugar\u00e1n un papel fundamental en la consecuci\u00f3n de nuestros objetivos<\/strong> basados en ayudar a nuestros clientes a crecer en un entorno din\u00e1mico [&#8230;]\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras que Sof\u00eda Sendagorta, hasta ahora &#8216;digital lead&#8217;, asume el rol de &#8216;business lead&#8217;, Mar\u00eda Gonz\u00e1lez desempe\u00f1ar\u00e1 el de &#8216;digital lead&#8217;, liderando el &#8216;offering digital&#8217; de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":10966,"featured_media":216993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-216985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMD realiza cambios estrat\u00e9gicos apostando por su talento interno<\/title>\n<meta name=\"description\" content=\"Mientras que Sof\u00eda Sendagorta, hasta ahora &#039;digital lead&#039;, asume el rol de &#039;business lead&#039;, Mar\u00eda Gonz\u00e1lez asume el puesto de &#039;digital lead&#039;, liderando el &#039;offering digital&#039; de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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