{"id":216737,"date":"2025-03-20T10:25:32","date_gmt":"2025-03-20T09:25:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=216737"},"modified":"2025-03-20T14:32:16","modified_gmt":"2025-03-20T13:32:16","slug":"puma-lanza-su-mayor-campana-global-de-medios-junto-a-havas-international","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216737","title":{"rendered":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International"},"content":{"rendered":"<p>La estrategia, desarrollada en colaboraci\u00f3n con Havas International, <strong>supone un incremento del 40 % en la inversi\u00f3n en marketing respecto a 2024 y se desplegar\u00e1 en m\u00e1s de 30 mercados alrededor del mundo<\/strong>.<\/p>\n<p>La campa\u00f1a busca <strong>redefinir la visi\u00f3n del deporte, orient\u00e1ndola hacia la autoexpresi\u00f3n y el disfrute, con especial enfoque en la audiencia jove<\/strong>n. Su pieza central es <strong>un spot publicitario que rinde homenaje a los corredores cotidianos en lugar de a las celebridades<\/strong>, una propuesta creativa desarrollada por la agencia Adam&amp;Eve.<\/p>\n<p>Desde su designaci\u00f3n como agencia global de medios de Puma en 2019, Havas International ha implementado diversas estrategias innovadoras para la marca, incluyendo <strong>activaciones hologr\u00e1ficas en la NBA All-Star y experiencias de realidad aumentada en marquesinas de Nueva York<\/strong>. Adem\u00e1s, han trabajado con plataformas como YouTube, DAZN, Prime, ESPN y Netflix para maximizar la presencia de PUMA en el ecosistema digital.<\/p>\n<p><iframe loading=\"lazy\" title=\"PUMA. GO WILD.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LaI7Ty0UeRk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Ferran Juan\u00ed Solans, <em>managing director<\/em> de Havas International<\/strong>, destaca la importancia de esta estrategia: \u201cAl integrar la visi\u00f3n de Puma en estas plataformas, hemos logrado generar un<\/p>\n<p>A su vez, <strong>Julie Legrand, <em>senior director global brand strategy and communications<\/em> en Puma<\/strong>, ha explicado que la campa\u00f1a se basa en el mayor an\u00e1lisis de audiencia realizado por la marca, identificando un nicho donde el rendimiento y el disfrute convergen. \u201cPuma est\u00e1 en una posici\u00f3n \u00fanica para liderar este nuevo territorio en el mercado\u201d, afirma.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia. <\/p>\n","protected":false},"author":14,"featured_media":216742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2114],"class_list":["post-216737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=216737\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=216737\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T09:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T13:32:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International\",\"datePublished\":\"2025-03-20T09:25:32+00:00\",\"dateModified\":\"2025-03-20T13:32:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737\"},\"wordCount\":259,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/PUMA-1-1.jpg\",\"keywords\":[\"agencias de medios\",\"creatividad\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=216737\",\"name\":\"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/PUMA-1-1.jpg\",\"datePublished\":\"2025-03-20T09:25:32+00:00\",\"dateModified\":\"2025-03-20T13:32:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=216737\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/PUMA-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/PUMA-1-1.jpg\",\"width\":1140,\"height\":641},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216737#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=216737","og_locale":"es_ES","og_type":"article","og_title":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.","og_url":"https:\/\/ipmark.com\/?p=216737","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-03-20T09:25:32+00:00","article_modified_time":"2025-03-20T13:32:16+00:00","og_image":[{"width":1140,"height":641,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=216737#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=216737"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International","datePublished":"2025-03-20T09:25:32+00:00","dateModified":"2025-03-20T13:32:16+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=216737"},"wordCount":259,"image":{"@id":"https:\/\/ipmark.com\/?p=216737#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg","keywords":["agencias de medios","creatividad"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=216737","url":"https:\/\/ipmark.com\/?p=216737","name":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=216737#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=216737#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg","datePublished":"2025-03-20T09:25:32+00:00","dateModified":"2025-03-20T13:32:16+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"La marca deportiva Puma ha presentado su nueva campa\u00f1a \u2018Go Wild\u2019, considerada la mayor iniciativa global de medios en su historia.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=216737#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=216737"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=216737#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/PUMA-1-1.jpg","width":1140,"height":641},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=216737#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Puma lanza su mayor campa\u00f1a global de medios junto a Havas International"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216737"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216737\/revisions"}],"predecessor-version":[{"id":216808,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216737\/revisions\/216808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/216742"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}