{"id":216706,"date":"2025-03-19T14:46:09","date_gmt":"2025-03-19T13:46:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=216706"},"modified":"2025-03-19T14:47:41","modified_gmt":"2025-03-19T13:47:41","slug":"autocontrol-celebra-su-30-aniversario-con-la-campana-saltar-con-red","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216706","title":{"rendered":"Autocontrol celebra su 30 aniversario con la campa\u00f1a \u2018Saltar con red\u2019"},"content":{"rendered":"<p>La campa\u00f1a ha sido <strong>desarrollada de forma desinteresada por la agencia BBDO, socia de Autocontrol, y cuenta con el apoyo de Google y Dentsu<\/strong>, tambi\u00e9n socios de la organizaci\u00f3n, para su difusi\u00f3n. A lo largo de estas tres d\u00e9cadas, Autocontrol ha revisado m\u00e1s de 500.000 anuncios antes de su difusi\u00f3n, colaborando con m\u00e1s de 600 empresas para asegurar la legalidad y \u00e9tica en sus campa\u00f1as.<\/p>\n<p>En los \u00faltimos a\u00f1os, ha ampliado sus servicios a la privacidad y protecci\u00f3n de datos. <strong>En 2024, su departamento digital atendi\u00f3 m\u00e1s de 540 consultas, incluyendo 169 relacionadas con el C\u00f3digo de protecci\u00f3n de datos en la publicidad<\/strong>. Adem\u00e1s, lanz\u00f3 el servicio Copy Advice\u00ae Briefing, ofreciendo orientaci\u00f3n legal y deontol\u00f3gica a influencers y agencias.\u200b<\/p>\n<p><strong>Jos\u00e9 Domingo G\u00f3mez Castallo, director General de Autocontrol destaca que \u00abSaltar con Red\u00bb refleja la misi\u00f3n de la organizaci\u00f3n: \u00abEstamos aqu\u00ed para ser esa red de seguridad que permite innovar de forma creativa y segura<\/strong>.\u00bb<\/p>\n<p>La campa\u00f1a incluye <strong>el lanzamiento de una <a href=\"https:\/\/www.autocontrol.es\/\">nueva p\u00e1gina web m\u00e1s accesible y moderna<\/a>, junto con una renovada imagen corporativa que refleja los valores de confianza y compromiso de Autocontrol<\/strong>. \u00abNuestra nueva web refleja lo que somos hoy: una entidad din\u00e1mica y orientada al futuro\u00bb, afirma G\u00f3mez Castallo.\u200b<\/p>\n<h2>Difusi\u00f3n<\/h2>\n<p>La difusi\u00f3n de la campa\u00f1a se realizar\u00e1 a trav\u00e9s de las plataformas digitales de Autocontrol, comenzando por LinkedIn, invitando a la industria y consumidores a unirse a esta nueva etapa. Con esta iniciativa, <strong>Autocontrol enfatiza su compromiso en acompa\u00f1ar y ayudar a las empresas, resaltando las ventajas de someter las actividades y campa\u00f1as publicitarias a una revisi\u00f3n previa antes de su difusi\u00f3n<\/strong>. El objetivo es que las agencias dise\u00f1en campa\u00f1as creativas que comuniquen eficazmente, evitando riesgos de incumplimientos normativos o \u00e9ticos que puedan acarrear perjuicios econ\u00f3micos y reputacionales.\u200b<\/p>\n<p>La campa\u00f1a tambi\u00e9n introduce nuevas herramientas orientadas al futuro, como <strong><a href=\"https:\/\/www.autocontrol.es\/saltar-con-red\/\">una landing informativa<\/a> y una p\u00e1gina web redise\u00f1ada por Netbrain, con un dise\u00f1o m\u00e1s atractivo e intuitivo<\/strong>, facilitando la interacci\u00f3n con la industria, consumidores y otros stakeholders. La imagen corporativa actualizada refleja los valores de confianza y compromiso de Autocontrol. \u00abNuestra nueva web refleja lo que somos hoy: una entidad din\u00e1mica y orientada al futuro\u00bb, concluye G\u00f3mez Castallo.<\/p>\n<p><iframe loading=\"lazy\" title=\"Saltar con red - AUTOCONTROL\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aHUd6G1-18Q?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autocontrol, el organismo independiente de autorregulaci\u00f3n de la industria publicitaria en Espa\u00f1a, celebra su 30 aniversario con el lanzamiento de la campa\u00f1a \u2018Saltar con Red\u2019. Esta iniciativa busca fomentar la creatividad empresarial de manera segura, ofreciendo una red de confianza que garantice la correcci\u00f3n de las campa\u00f1as publicitarias.<\/p>\n","protected":false},"author":14,"featured_media":216713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-216706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autocontrol celebra su 30 aniversario con la campa\u00f1a \u2018Saltar con red\u2019 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"AUTOCONTROL, el organismo independiente de autorregulaci\u00f3n de la industria publicitaria en Espa\u00f1a, celebra su 30 aniversario con el lanzamiento de una nueva campa\u00f1a &quot;Saltar con Red&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=216706\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autocontrol celebra su 30 aniversario con la campa\u00f1a \u2018Saltar con red\u2019 - 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