{"id":216688,"date":"2025-03-20T10:30:48","date_gmt":"2025-03-20T09:30:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=216688"},"modified":"2025-03-20T14:32:05","modified_gmt":"2025-03-20T13:32:05","slug":"la-ia-aumenta-ingresos-comercio-minorista","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216688","title":{"rendered":"Los ingresos en retail crecen hasta un 10% gracias a la IA"},"content":{"rendered":"<p><strong>La inteligencia artificial ha marcado un antes y un despu\u00e9s a nivel mundial en todos los sectores. Dentro de esta transformaci\u00f3n, ha quedado patentado que la IA generativa puede aumentar los ingresos del comercio minorista entre un 5% y un 10%, adem\u00e1s de mejorar la productividad de los equipos hasta un 25%.<\/strong><\/p>\n<p>Los datos han sido extra\u00eddos del estudio <strong>Bain &amp; Company.<\/strong> Por su parte un an\u00e1lisis de<strong> Forrester determina que el 35% de las empresas ya utilizan la IA para automatizar tareas<\/strong> del estilo de los res\u00famenes de texto o las trascripciones de informaciones. Adem\u00e1s, seg\u00fan Gartner, una empresa de consultor\u00eda e investigaci\u00f3n, en 2030 los datos sint\u00e9ticos reemplazar\u00e1n a los datos reales en los modelos de IA para hacer que las campa\u00f1as de marketing sean m\u00e1s efectivas.<\/p>\n<p>En este punto en el que<strong> la IA crece como una herramienta que optimiza procesos<\/strong> a las empresas que la implementan, <strong>E-goi<\/strong>, una IA para marketing que impulsa resultados en retail y el ecommerce, tiene casos de \u00e9xito como <strong>Salsa Jeans.<\/strong> <strong>La marca<\/strong> implement\u00f3 soluciones avanzadas con IA y<strong> logr\u00f3 alcanzar un crecimiento del 7% en las ventas de sus tiendas f\u00edsicas.<\/strong><\/p>\n<p>En base a los avances de la IA,<strong> el mercado global espera alcanzar los 244.000 millones de d\u00f3lares en 2025, <\/strong>que traducido a euros son unos 223.800.853,82. <strong>Para 2030 la previsi\u00f3n es superar los 827.000 millones de d\u00f3lares<\/strong>, es decir, <span class=\"DFlfde SwHCTb\" data-precision=\"2\" data-value=\"7.58489441056E8\">758.489.441 millones de euros.<\/span>\u00a0As\u00ed es como esta herramienta que est\u00e1 en auge se ha vuelto un pilar si las empresas desean crecer y mantener su relevancia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s de mejorar la productividad de los equipos hasta un 25%, seg\u00fan Forrester un 35% de las empresas ya hacen uso de esta herramienta que ha venido para quedarse.<\/p>\n","protected":false},"author":10966,"featured_media":216695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077,50],"class_list":["post-216688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is 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