{"id":216565,"date":"2025-03-18T13:52:04","date_gmt":"2025-03-18T12:52:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=216565"},"modified":"2025-03-18T16:37:53","modified_gmt":"2025-03-18T15:37:53","slug":"teads-antes-outbrain-renueva-colaboracion-hearst-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216565","title":{"rendered":"Teads (antes Outbrain) renueva colaboraci\u00f3n estrat\u00e9gica con Hearst Espa\u00f1a"},"content":{"rendered":"

Outbrain, compa\u00f1\u00eda que opera ahora bajo el nombre de Teads, anuncia la renovaci\u00f3n de su colaboraci\u00f3n con Hearst Espa\u00f1a, reforzando una relaci\u00f3n de confianza que comenz\u00f3 en 2016.<\/strong><\/p>\n

Hearst Espa\u00f1a alberga algunas de las marcas editoriales internacionales y locales como Elle, Harper’s &Bazaar, Cosmopolitan, Men’s Health, Esquire, Car and Driver o Fotogramas.<\/strong> Su amplia oferta digital, centrada en contenido sobre estilo de vida, bienestar, moda, cine y automoci\u00f3n, alcanza mensualmente m\u00e1s de 20 millones de usuarios \u00fanicos<\/strong>, m\u00e1s del 55% 1 de la poblaci\u00f3n online en Espa\u00f1a.<\/p>\n

Esta renovaci\u00f3n fortalece una colaboraci\u00f3n longeva, uniendo la innovaci\u00f3n tecnol\u00f3gica de Outbrain, ahora Teads, con la editorial de Hearst Espa\u00f1a.<\/strong> Outbrain integra inteligencia artificial y machine learning<\/em> para optimizar din\u00e1micamente los formatos publicitarios y la disposici\u00f3n de los anuncios en sus p\u00e1ginas, lo que permite proporcionar experiencias personalizadas e impactantes para los lectores.<\/p>\n

A la vez\u00a0 cumple con los objetivos clave de engagement y monetizaci\u00f3n de Hearst Espa\u00f1a.<\/strong> Combinando el contenido patrocinado con los est\u00e1ndares de calidad de Hearst y proporcionando herramientas eficientes para la recirculaci\u00f3n de tr\u00e1fico org\u00e1nico, se garantiza una experiencia de usuario relevante y personalizada.<\/p>\n

\u201cEsta renovaci\u00f3n con Hearst Espa\u00f1a refleja la solidez de nuestra colaboraci\u00f3n<\/strong> y nuestra dedicaci\u00f3n a la hora de ofrecer contenido atractivo y de alta calidad a los lectores\u201d, a\u00f1adi\u00f3 Nicolas Ficca,<\/strong> regional<\/em> managing director<\/em>, publishers<\/em> South Europe & EMEA de Teads.<\/strong><\/p>\n

\u201cOutbrain ha demostrado ser un socio de confianza en nuestra labor de fortalecer el engagement de la audiencia<\/strong> y maximizar la monetizaci\u00f3n, respetando siempre la integridad de nuestro contenido editorial\u201d, afirm\u00f3 Blanca Junoy<\/strong>, senior business development manager<\/em> de Hearst Espa\u00f1a.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta renovaci\u00f3n fortalece una colaboraci\u00f3n longeva, uniendo la innovaci\u00f3n tecnol\u00f3gica de Outbrain, ahora Teads, con la editorial.<\/p>\n","protected":false},"author":10966,"featured_media":216568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2226],"class_list":["post-216565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marcas"],"acf":[],"yoast_head":"\nTeads (antes Outbarin) renueva colaboraci\u00f3n con Hearst Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Esta renovaci\u00f3n fortalece una colaboraci\u00f3n longeva, uniendo la innovaci\u00f3n tecnol\u00f3gica de Outbrain, ahora Teads, con la editorial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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