{"id":216545,"date":"2025-03-18T12:06:14","date_gmt":"2025-03-18T11:06:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=216545"},"modified":"2025-03-18T16:43:02","modified_gmt":"2025-03-18T15:43:02","slug":"pascual-lanza-la-marca-lateado-para-aumentar-el-consumo-de-lacteos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216545","title":{"rendered":"Pascual lanza Lateado para incentivar el consumo de l\u00e1cteos"},"content":{"rendered":"

La compa\u00f1\u00eda de alimentaci\u00f3n Pascual ha lanzado al mercado la marca Pascual Lateado que busca conquistar al p\u00fablico adulto que busca nuevas opciones de l\u00e1cteos para el desayuno, media ma\u00f1ana o merienda.<\/b><\/p>\n

Pascual se adapta a los nuevos h\u00e1bitos de consumo de los \u00faltimos a\u00f1os, introduciendo una <\/span>nueva categor\u00eda en el mercado l\u00e1cteo centrada en el cuidado a trav\u00e9s del disfrute, de forma sana y natural<\/b>. No se presenta como un batido ni como un yogur ni leche. La bebida combina materias primas de sabores naturales adaptados a los adultos y un tratamiento innovador que consigue una textura cremosa, se\u00f1ala la compa\u00f1\u00eda, en un comunicado.\u00a0<\/span><\/p>\n

Esta nueva bebida llega en un contexto en el que el consumo de l\u00e1cteos se ha reducido un 20% en los \u00faltimos 20 a\u00f1os, seg\u00fan un estudio de Kantar Worldpanel. Concretamente, una reducci\u00f3n del 73% entre los ni\u00f1os de 0 a 14 a\u00f1os y por la ca\u00edda de la natalidad, m\u00e1s del 15% (datos de INE). Por ello, la compa\u00f1\u00eda presenta <\/span>una nueva categor\u00eda para momentos m\u00e1s indulgentes como el desayuno, media ma\u00f1ana o merienda<\/b>, cuando el consumidor demandaba un tipo de productor \u201cm\u00e1s placentero\u201d en un segmento que considera \u201caburrido o simple\u201d\u00a0<\/span><\/p>\n

Pascual Lateado ha llegado al mercado con tres referencias: sabor natural, Caf\u00e9 ar\u00e1bica y cacao africano. El envase en formato PET de 230 ml, es 100% reciclable y contiene un 30% de pl\u00e1stico reciclado (RPET), lo que facilita su reciclaje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca presenta una nueva categor\u00eda de l\u00e1cteos centrada en el cuidado a trav\u00e9s del disfrute. Busca aumentar el consumo entre adultos.<\/p>\n","protected":false},"author":30,"featured_media":216546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-216545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"\nPascual lanza la marca Lateado para aumentar el consumo de l\u00e1cteos<\/title>\n<meta name=\"description\" content=\"La marca de alimentaci\u00f3n presenta una nueva categor\u00eda de l\u00e1cteos centrada en el cuidado a trav\u00e9s del disfrute.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=216545\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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