{"id":216282,"date":"2025-03-14T11:50:52","date_gmt":"2025-03-14T10:50:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=216282"},"modified":"2025-03-14T11:50:52","modified_gmt":"2025-03-14T10:50:52","slug":"ikea-disena-tu-dormitorio-perfecto-mientras-duermes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216282","title":{"rendered":"Ikea dise\u00f1a tu dormitorio perfecto mientras duermes"},"content":{"rendered":"<p><b>Con motivo del D\u00eda Mundial del Sue\u00f1o, Ikea ha lanzado una nueva experiencia digital que permitir\u00e1 a los usuarios mejorar la calidad de su descanso a trav\u00e9s de la monitorizaci\u00f3n del sue\u00f1o. Esta acci\u00f3n, desarrollada en colaboraci\u00f3n con la agencia MRM Madrid, est\u00e1 dirigida a los miembros de Ikea Family en Espa\u00f1a y tiene como objetivo ofrecer recomendaciones personalizadas para dise\u00f1ar el dormitorio ideal y favorecer un sue\u00f1o reparador.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con esta iniciativa, Ikea refuerza su posicionamiento como experto en descanso. La compa\u00f1\u00eda ha identificado seis factores esenciales para un sue\u00f1o \u00f3ptimo: comodidad, luz, temperatura, sonido, calidad del aire y orden. Estos elementos son clave en la campa\u00f1a \u201c<\/span><b>Perm\u00edtete Descansar<\/b><span style=\"font-weight: 400;\">\u201d, que subraya c\u00f3mo los productos de Ikea pueden contribuir a lograr un mejor descanso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, esta nueva acci\u00f3n tambi\u00e9n refleja un enfoque innovador en el uso de la tecnolog\u00eda y la personalizaci\u00f3n de la experiencia del cliente, aprovechando los datos del sue\u00f1o de los participantes para adaptar las recomendaciones a sus necesidades individuales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Monitorizaci\u00f3n gratuita del sue\u00f1o<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La experiencia se lleva a cabo a trav\u00e9s de ShutEye, una aplicaci\u00f3n especializada en el seguimiento del sue\u00f1o. Durante siete d\u00edas, los usuarios <\/span><b>podr\u00e1n utilizar la app de forma gratuita para monitorizar su descanso<\/b><span style=\"font-weight: 400;\">. La app recopila datos sobre aspectos como ronquidos, ruido ambiental, movimientos durante la noche y dificultades para conciliar el sue\u00f1o, y, a partir de estos par\u00e1metros, genera sugerencias personalizadas de productos Ikea que podr\u00edan ayudar a mejorar la calidad del sue\u00f1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los participantes que formen parte del club de fidelizaci\u00f3n Ikea Family podr\u00e1n acceder a <\/span><b>descuentos exclusivos en los productos recomendados<\/b> <b>para optimizar su descanso<\/b><span style=\"font-weight: 400;\">. De esta manera, Ikea ofrece a los usuarios una herramienta adicional para mejorar la calidad de su sue\u00f1o de forma accesible.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ikea dise\u00f1a tu dormitorio perfecto mientras duermes\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FOgu7w5zmPM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea lanza una campa\u00f1a que permitir\u00e1 a los usuarios del club Ikea Family conocer las mejores soluciones de descanso para mejorar la calidad de sue\u00f1o.<\/p>\n","protected":false},"author":19297,"featured_media":216283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,231,2226],"class_list":["post-216282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-ikea","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea dise\u00f1a tu dormitorio perfecto mientras duermes<\/title>\n<meta name=\"description\" content=\"Ikea lanza una campa\u00f1a que permitir\u00e1 a los usuarios del club Ikea Family conocer las soluciones de descanso para mejorar la calidad de sue\u00f1o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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