{"id":216136,"date":"2025-03-12T16:42:14","date_gmt":"2025-03-12T15:42:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=216136"},"modified":"2025-03-12T16:42:14","modified_gmt":"2025-03-12T15:42:14","slug":"notbranded-el-primer-hub-de-innovacion-b2b-con-ia-para-la-industria-alimentaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216136","title":{"rendered":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria"},"content":{"rendered":"<p>La propuesta central de NotBranded es \u201cAdd Your Logo\u201d, un concepto que busca conectar directamente a NotCo con grandes compa\u00f1\u00edas, permiti\u00e9ndoles integrar productos innovadores en sus portafolios. <strong>Gracias a Giuseppe AI, el sistema de inteligencia artificial de NotCo, las empresas pueden obtener desarrollos completamente personalizados y listos para el mercado en cuesti\u00f3n de semanas.<\/strong><\/p>\n<blockquote><p>NotBranded se dirige a CEOs y CMOs que buscan adelantarse a las demandas del consumidor en un mercado din\u00e1mico<\/p><\/blockquote>\n<p>\u201cPoder <a href=\"https:\/\/drive.google.com\/file\/d\/1N6nh7738mEqw6BQJwC79-v4ttYsrpYCe\/view\">crear productos en conjunto con Giuseppe AI y que pasen de ser una idea a un producto listo para consumir es muy gratificante<\/a>\u201d, se\u00f1ala Ricardo Casal, de GUT Mexico City. \u201c<strong>Trabajar en un proyecto tan disruptivo para NotCo fue un gran desaf\u00edo, pero disfrutamos cada parte del proceso, desde la creaci\u00f3n de los siete productos hasta la producci\u00f3n de los films promocionales, todo con apoyo de la IA<\/strong>\u201d.<\/p>\n<p>NotBranded se dirige a CEOs y CMOs que buscan adelantarse a las demandas del consumidor en un mercado din\u00e1mico. Esta plataforma no solo optimiza los tiempos de desarrollo, sino que ofrece soluciones innovadoras que pueden redefinir categor\u00edas enteras dentro del sector de bienes de consumo empaquetados (CPG).<\/p>\n<p>\u201cSabemos que las compa\u00f1\u00edas de CPG buscan crecer y adaptarse a un entorno cambiante, pero los m\u00e9todos tradicionales ya no son suficientes\u201d, indica Louise McKerrow, CMO de NotCo. \u201cCon NotBranded, queremos demostrar que <strong>Giuseppe AI puede ser el aliado estrat\u00e9gico ideal para transformar el proceso de desarrollo de productos, permitiendo la creaci\u00f3n de innovaciones desde su concepci\u00f3n hasta su lanzamiento en semanas<\/strong>\u201d.<\/p>\n<p>La campa\u00f1a se activar\u00e1 en plataformas clave como LinkedIn y mediante contacto directo con l\u00edderes de la industria, mostrando el potencial de Giuseppe AI para transformar la industria alimentaria a trav\u00e9s de la inteligencia artificial.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La revoluci\u00f3n en la industria de alimentos avanza un paso m\u00e1s con la presentaci\u00f3n de NotBranded, una iniciativa de NotCo, el unicornio foodtech, en colaboraci\u00f3n con su agencia creativa GUT Mexico City. Este hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite a las empresas desarrollar productos personalizados y adaptados a las tendencias emergentes del mercado.<\/p>\n","protected":false},"author":14,"featured_media":216139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2077],"class_list":["post-216136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=216136\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=216136\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T15:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria\",\"datePublished\":\"2025-03-12T15:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136\"},\"wordCount\":322,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/NOT_CO.jpg\",\"keywords\":[\"inteligencia artificial\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=216136\",\"name\":\"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/NOT_CO.jpg\",\"datePublished\":\"2025-03-12T15:42:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=216136\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/NOT_CO.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/NOT_CO.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=216136#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=216136","og_locale":"es_ES","og_type":"article","og_title":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.","og_url":"https:\/\/ipmark.com\/?p=216136","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-03-12T15:42:14+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=216136#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=216136"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria","datePublished":"2025-03-12T15:42:14+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=216136"},"wordCount":322,"image":{"@id":"https:\/\/ipmark.com\/?p=216136#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg","keywords":["inteligencia artificial"],"articleSection":["Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=216136","url":"https:\/\/ipmark.com\/?p=216136","name":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=216136#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=216136#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg","datePublished":"2025-03-12T15:42:14+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"NotBranded, hub de innovaci\u00f3n B2B, impulsado por inteligencia artificial, permite desarrollar productos adaptados a las tendencias emergentes del mercado en unas semanas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=216136#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=216136"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=216136#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/NOT_CO.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=216136#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"NotBranded, el primer hub de innovaci\u00f3n B2B con IA para la industria alimentaria"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216136"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216136\/revisions"}],"predecessor-version":[{"id":216140,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/216136\/revisions\/216140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/216139"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}