{"id":216093,"date":"2025-03-12T14:23:52","date_gmt":"2025-03-12T13:23:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=216093"},"modified":"2025-03-12T17:02:16","modified_gmt":"2025-03-12T16:02:16","slug":"wiz-lanza-primera-campana-global-basada-carrera-formula-1","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216093","title":{"rendered":"WiZ presenta su primera campa\u00f1a global basada en una carrera de F1"},"content":{"rendered":"<p>WiZ lanza su campa\u00f1a <strong>&#8216;Light Up Your Racing Experience&#8217;<\/strong> para comunicar <strong>c\u00f3mo su sistema de iluminaci\u00f3n inteligente puede transformar los hogares<\/strong> en el escenario para vivir la emoci\u00f3n de las carreras. La campa\u00f1a lo hace a trav\u00e9s de la visi\u00f3n de un ni\u00f1o que convierte su casa en su circuito de carreras particular.<\/p>\n<p>\u201cGracias a esta entra\u00f1able historia mostramos desde la perspectiva de un ni\u00f1o la emoci\u00f3n de las carreras en casa, lo que <strong>nos permite mostrar c\u00f3mo WiZ Smart Lighting ilumina el hogar de manera din\u00e1mica y divertida\u201d<\/strong>, afirma <strong>Bel\u00e9n Mart\u00ednez<\/strong>, global marketing lead de<strong> WiZ.<\/strong><\/p>\n<p>La campa\u00f1a digital, lanzada esta semana a nivel mundial, consta de un spot de 60 segundos, junto con contenido adicional para redes sociales, CRM y marketing digital. \u201c[&#8230;] WiZ literalmente ilumina un mundo de posibilidades y creemos que esto se refleja en los spots creados, donde <strong>hemos podido mostrar gran parte del cat\u00e1logo de producto de nuestro cliente de manera org\u00e1nica\u201d<\/strong>, comenta <strong>\u00c1lvaro Ramos<\/strong>, director creativo global de <strong>MRM.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"WiZ - Light Up Your Racing Experience at Home\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/eWc6zkyYO7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MRM Spain, la agencia de marketing relacional de McCann Worldgroup, lanza la primera campa\u00f1a global de WiZ Smart Lighting, la marca de iluminaci\u00f3n inteligente de Signify, partner oficial del equipo Mercedes-AMG Petronas F1 Team.<\/p>\n","protected":false},"author":10966,"featured_media":216096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,50],"class_list":["post-216093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WiZ lanza su primera campa\u00f1a global basada en una carrera de F1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=216093\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WiZ lanza su primera 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