{"id":216043,"date":"2025-03-12T09:56:52","date_gmt":"2025-03-12T08:56:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=216043"},"modified":"2025-03-12T09:57:19","modified_gmt":"2025-03-12T08:57:19","slug":"suntory-beverage-food-spain-apaga-neon-schweppes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=216043","title":{"rendered":"Suntory Beverage &#038; Food Spain apaga el ne\u00f3n de Schweppes en Gran V\u00eda"},"content":{"rendered":"<p><strong>\u00a0Suntory Beverage &amp; Food Spain, filial en Europa del grupo japon\u00e9s Suntory, compa\u00f1\u00eda de productos de Gran Consumo, reafirma su compromiso con la sostenibilidad al participar en la iniciativa &#8216;La Hora del Planeta&#8217; basada en apagar el ne\u00f3n de Schweppes ubicado en la Gran V\u00eda madrile\u00f1a.<\/strong><\/p>\n<p>El apag\u00f3n tendr\u00e1 lugar el pr\u00f3ximo 22 de marzo de 20:30 a 21:30 hrs con el fin de sumarse al movimiento internacional que busca tomar conciencia de la importancia de cuidar el planeta.\u00a0 <strong>\u201cEn Suntory Beverage &amp; Food Spain elaboramos nuestras bebidas de la forma m\u00e1s sostenible posible<\/strong>, ya que la sostenibilidad es un pilar fundamental para nuestro negocio\u00bb, explica <strong>Carmen Guembe<\/strong>, directora de sostenibilidad, comunicaci\u00f3n y asuntos p\u00fablicos de <strong>SBFS.<\/strong><\/p>\n<p>Es por ello, que <strong>mantenemos nuestro compromiso con \u2018La Hora del Planeta\u2019<\/strong>, una acci\u00f3n simb\u00f3lica pero llena de significado. Una oportunidad perfecta <strong>para <\/strong>reforzar nuestro impacto positivo en el medio ambiente <strong>y visibilizar la necesidad de actuar frente al cambio clim\u00e1tico\u201d<\/strong>, prosigue Guembe.<\/p>\n<p><strong>\u2018La Hora del Planeta\u2019<\/strong> una iniciativa promovida por WWF (Fondo Mundial para la Naturaleza) que <strong>naci\u00f3 en Sidney (Australia) en 2007<\/strong> con el objetivo de sensibilizar sobre la crisis clim\u00e1tica y fomentar la acci\u00f3n colectiva. Desde entonces, se ha convertido en un acontecimiento global en donde personas, empresas y gobiernos de todo el mundo apagan las luces durante una hora como s\u00edmbolo de su compromiso con el medio ambiente.<\/p>\n<p>Este compromiso se alinea con su estrategia de sostenibilidad y uno de sus valores \u201cGrowing for Good\u201d (crecer con impacto positivo), mediante el cual <strong>SBFS impulsa el desarrollo sostenible con iniciativas como la reducci\u00f3n de su huella de carbono<\/strong> y su objetivo de alcanzar las 0 emisiones netas en 2050.<\/p>\n<p>Adem\u00e1s,<strong> la compa\u00f1\u00eda promueve el uso de envases de vidrio retornable, fomentando un modelo de consumo m\u00e1s responsable<\/strong> y reduciendo el desperdicio de materiales. Este sistema permite reutilizar las botellas m\u00faltiples veces antes de su reciclaje (cada botella tiene una vida media de 10 a\u00f1os), contribuyendo a una econom\u00eda circular m\u00e1s eficiente. De hecho,<strong> en 2024 invirti\u00f3 m\u00e1s de 5,6 millones de euros para renovar la l\u00ednea de vidrio retornable de su f\u00e1brica de Toledo.\u00a0<\/strong><\/p>\n<p>SBFS desarrolla diversas iniciativas para la protecci\u00f3n del medioambiente, como el programa educativo <strong>\u2018Mizuiku\u2019<\/strong> o el proyecto <strong>\u2018Guardianes del Tajo\u2019<\/strong>,<strong> iniciativas que fomentan la concienciaci\u00f3n por el respeto del agua y la conservaci\u00f3n de los ecosistemas h\u00eddricos.<\/strong><\/p>\n<p>Asimismo, la compa\u00f1\u00eda trabaja en la innovaci\u00f3n de sus envases, reduciendo el uso de pl\u00e1sticos v\u00edrgenes y promoviendo el uso de materiales reciclados y reciclables en toda su cadena de producci\u00f3n.<strong> Con el ne\u00f3n de Schweppes apagado y sus iniciativas sostenibles<\/strong> en marcha, <strong>SBFS<\/strong> no solo se suma a un movimiento global, sino que lanza un desaf\u00edo: que<strong> cada luz que se apague encienda una acci\u00f3n por el futuro del planeta.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por decimoctavo a\u00f1o, la compa\u00f1\u00eda se une a la \u2018Hora del Planeta\u201d\u2019 con un gesto simb\u00f3lico que ilumina su compromiso contra el cambio clim\u00e1tico.<\/p>\n","protected":false},"author":10966,"featured_media":216046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-216043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suntory Beverage &amp; 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