{"id":215961,"date":"2025-03-11T11:57:53","date_gmt":"2025-03-11T10:57:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=215961"},"modified":"2025-03-11T17:32:58","modified_gmt":"2025-03-11T16:32:58","slug":"seedtag-refuerza-su-expansion-internacional-con-el-nombramiento-de-aritz-reyes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=215961","title":{"rendered":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes"},"content":{"rendered":"<p><strong>Seedtag, empresa global especializada en publicidad contextual, ha anunciado la incorporaci\u00f3n de Aritz Reyes como <em>senior vice president of global operations<\/em>. En su nuevo cargo, Reyes liderar\u00e1 la transformaci\u00f3n operativa de la compa\u00f1\u00eda para respaldar su r\u00e1pido crecimiento y su expansi\u00f3n en los 16 mercados donde opera.<\/strong><\/p>\n<p>Su misi\u00f3n principal ser\u00e1 optimizar las operaciones con el objetivo de garantizar la escalabilidad global y la sostenibilidad del modelo de negocio a medio y largo plazo.<\/p>\n<p>Con m\u00e1s de 18 a\u00f1os de experiencia en el sector de la publicidad digital, Reyes ha desempe\u00f1ado distintos roles ejecutivos en empresas multinacionales tanto del lado de la demanda como de la oferta. Entre sus responsabilidades previas, destacan la direcci\u00f3n general de <strong>Xaxis en GroupM<\/strong>, la direcci\u00f3n de operaciones en <strong>Havas<\/strong> y el liderazgo de <strong>Kinesso en IPG.<\/strong> Su trayectoria en la compra digital program\u00e1tica desde sus inicios lo convierte en un experto en la optimizaci\u00f3n de estrategias publicitarias basadas en datos.<\/p>\n<p>Desde la direcci\u00f3n de Seedtag, Jorge Poyatos, co-CEO y co-fundador, ha destacado de esta incorporaci\u00f3n: \u00abLa llegada de Reyes <strong>acelerar\u00e1 el uso estrat\u00e9gico de la tecnolog\u00eda para generar eficiencias y optimizar procesos.<\/strong> El \u00e1rea de operaciones tendr\u00e1 un rol clave en acompa\u00f1ar el crecimiento que esperamos en los pr\u00f3ximos a\u00f1os, asegurando que mantenemos siempre la satisfacci\u00f3n de nuestros clientes como prioridad estrat\u00e9gica de Seedtag\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El profesional llega como &#8216;senior vice president&#8217; a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.<\/p>\n","protected":false},"author":30,"featured_media":215962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2227,2341,6073],"class_list":["post-215961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing","tag-publicidad","tag-publicidad-programatica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"El profesional llega como &#039;senior vice president&#039; a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=215961\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"El profesional llega como &#039;senior vice president&#039; a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=215961\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T10:57:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T16:32:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes\",\"datePublished\":\"2025-03-11T10:57:53+00:00\",\"dateModified\":\"2025-03-11T16:32:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961\"},\"wordCount\":252,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg\",\"keywords\":[\"marketing\",\"publicidad\",\"publicidad program\u00e1tica\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=215961\",\"name\":\"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg\",\"datePublished\":\"2025-03-11T10:57:53+00:00\",\"dateModified\":\"2025-03-11T16:32:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"El profesional llega como 'senior vice president' a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=215961\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=215961#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"El profesional llega como 'senior vice president' a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=215961","og_locale":"es_ES","og_type":"article","og_title":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"El profesional llega como 'senior vice president' a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.","og_url":"https:\/\/ipmark.com\/?p=215961","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-03-11T10:57:53+00:00","article_modified_time":"2025-03-11T16:32:58+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=215961#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=215961"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes","datePublished":"2025-03-11T10:57:53+00:00","dateModified":"2025-03-11T16:32:58+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=215961"},"wordCount":252,"image":{"@id":"https:\/\/ipmark.com\/?p=215961#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg","keywords":["marketing","publicidad","publicidad program\u00e1tica"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=215961","url":"https:\/\/ipmark.com\/?p=215961","name":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=215961#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=215961#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg","datePublished":"2025-03-11T10:57:53+00:00","dateModified":"2025-03-11T16:32:58+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"El profesional llega como 'senior vice president' a nivel global de las operaciones de la compa\u00f1\u00eda, con presencia en 16 mercados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=215961#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=215961"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=215961#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Aritz-Reyes-se-une-a-Seedtag-como-Global-SVP-of-Operations-.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=215961#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Seedtag refuerza su expansi\u00f3n internacional con el nombramiento de Aritz Reyes"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/215961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=215961"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/215961\/revisions"}],"predecessor-version":[{"id":216035,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/215961\/revisions\/216035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/215962"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=215961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=215961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=215961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}