{"id":214608,"date":"2025-02-20T13:34:10","date_gmt":"2025-02-20T12:34:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=214608"},"modified":"2025-02-20T16:35:47","modified_gmt":"2025-02-20T15:35:47","slug":"hyundai-presenta-su-nuevo-modelo-y-apuesta-por-la-conexion-cultural","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=214608","title":{"rendered":"Hyundai presenta nuevo modelo y apuesta por la conexi\u00f3n cultural"},"content":{"rendered":"<p><strong>Hyundai Motor Espa\u00f1a presenta su nuevo modelo Hyundai Inster con el lema &#8216;Are you in? All in&#8217;. De esta forma, la marca se acerca a un target m\u00e1s joven a trav\u00e9s de un coche moderno capaz de adaptarse a su estilo de vida.\u00a0<\/strong><\/p>\n<p>Este lanzamiento confirma el prop\u00f3sito de Hyundai basado en facilitar la movilidad sostenible. <strong>\u00abInster es una declaraci\u00f3n de estilo y libertad, moderno, tecnol\u00f3gico y lleno de energ\u00eda [&#8230;]\u00bb<\/strong>, afirman desde el equipo de la marca.<\/p>\n<p>\u00abCon esta campa\u00f1a pretendemos conectar con el SUV urbano con una audiencia amplia, desde un target m\u00e1s joven hasta un p\u00fablico m\u00e1s adulto\u00bb, detallan desde la marca. <strong>La campa\u00f1a ha sido desarrollada por Innocean Spain y Havas Media para ganar relevancia y notoriedad<\/strong> con acciones como la m\u00fasica y la gamificaci\u00f3n, as\u00ed como la intenci\u00f3n de generar conexi\u00f3n cultural con el p\u00fablico objetivo del nuevo modelo de coche.<\/p>\n<p><strong>La estrategia en medios se ha dividido en canales<\/strong> como la televisi\u00f3n, cine, radio, social media y plataformas musicales que han permitido que la marca conecte con los seguidores de la m\u00fasica en directo.<\/p>\n<h2>Hyundai y su colaboraci\u00f3n con &#8216;El Juego del Calamar&#8217;<\/h2>\n<p>Adem\u00e1s, <strong>Hyundai fue patrocinador de la segunda temporada de &#8216;El Juego del Calamar&#8217;<\/strong>, la serie coreana de gran \u00e9xito emitida en Netflix. De esta forma, el nuevo modelo se vincul\u00f3 con los nuevos elementos de la serie y la marca se integr\u00f3 en las OTT&#8217;S como la primera compa\u00f1\u00eda en realizar un pre-roll con link a la serie.<\/p>\n<p>\u00abEste patrocinio ha llegado en un momento en el que<strong> las marcas buscan asociarse culturalmente con contenidos relevantes<\/strong> para alcanzar diversos p\u00fablicos [&#8230;]\u00bb, comenta <strong>Azucena Garc\u00eda<\/strong>, <em>media development manager<\/em> de<strong> Havas Media.<\/strong><\/p>\n<p><strong>La campa\u00f1a cont\u00f3 tambi\u00e9n con una lona ubicada en la M-30 de Madrid.<\/strong> La creatividad inclu\u00eda los atributos del Inster con el s\u00edmbolo del coraz\u00f3n coreano. De este modo, Hyundai apuesta por ampliar su alcance y comparte gustos con sus consumidores potenciales.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo modelo Hyundai Inster tambi\u00e9n se vincul\u00f3 con la segunda temporada de &#8216;El Juego del Calamar&#8217; debido a que la marca se convirti\u00f3 en su patrocinador.<\/p>\n","protected":false},"author":10966,"featured_media":214611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-214608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai lanza su nuevo modelo y apuesta por la conexi\u00f3n cultural<\/title>\n<meta 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