{"id":214422,"date":"2025-02-19T09:30:09","date_gmt":"2025-02-19T08:30:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=214422"},"modified":"2025-02-18T16:59:04","modified_gmt":"2025-02-18T15:59:04","slug":"alba-prieto-nueva-audiovisual-trading-director-de-ipg-mediabrands","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=214422","title":{"rendered":"Alba Prieto, nueva &#8216;audiovisual trading director&#8217; de IPG Mediabrands"},"content":{"rendered":"<p><strong>IPG Mediabrands contin\u00faa apostando por la adaptaci\u00f3n a la acelerada evoluci\u00f3n de la industria, as\u00ed como a las necesidades del mercado, con la promoci\u00f3n de Alba Prieto a<em> audiovisual trading director<\/em>. <\/strong><\/p>\n<p>Desde su nueva posici\u00f3n, <strong>Alba Prieto se convierte en la m\u00e1xima responsable de la nueva unidad de negocio audiovisual de IPG Mediabrands<\/strong>, un \u00e1rea clave que incluye estas nuevas disciplinas que han evolucionado del medio Off al On.<\/p>\n<p>Prieto reportar\u00e1 directamente a <strong>Manuel Garc\u00eda Mero\u00f1o<\/strong>, <em>managing director of trading<\/em>, y seguir\u00e1 colaborando estrechamente con <strong>Beatriz L\u00f3pez<\/strong>, <em>digital media director<\/em>, por su vinculaci\u00f3n con el resto de medios digitales.<\/p>\n<p>\u201cLa industria audiovisual est\u00e1 evolucionando r\u00e1pidamente y <strong>las marcas precisan estrategias m\u00e1s integradas y optimizadas que les permitan incrementar su cobertura sin estar limitadas a un solo canal.<\/strong> La creaci\u00f3n de este puesto responde a esta necesidad y confiamos plenamente en Alba para desarrollar con fuerza esta unidad, que nos permitir\u00e1 ofrecer soluciones multicanal integradas, coherentes y eficientes para nuestros clientes\u201d, destaca <strong>Manuel Garc\u00eda Mero\u00f1o.<\/strong><\/p>\n<p>Con m\u00e1s de diez a\u00f1os de experiencia en el sector, <strong>Alba Prieto ha desarrollado gran parte de su trayectoria en IPG Mediabrands<\/strong>, ocupando posiciones clave como <em>paid social lead y digital trading manager<\/em> que le han aportado una visi\u00f3n hol\u00edstica de todo el ecosistema digital. Su evoluci\u00f3n profesional refleja la capacidad de la compa\u00f1\u00eda para impulsar el talento interno y adaptarse a las tendencias emergentes en el panorama publicitario.<\/p>\n<p>\u201cDesde que empec\u00e9 en IPG Mediabrands en el \u00e1rea de social, he visto la incre\u00edble transformaci\u00f3n de la agencia desde varios \u00e1mbitos [&#8230;]. Ahora, como <em>audiovisual trading director<\/em>, afronto un paso m\u00e1s en mi carrera, entusiasmada por los retos y oportunidades de este nuevo rol, gracias al equipo que me rodea y a la confianza que IPG Mediabrands ha depositado en m\u00ed. <strong>Tengo la certeza de que trabajar\u00e9 con todas las unidades del grupo de forma enriquecedora y sin\u00e9rgica<\/strong> para, as\u00ed, seguir ofreciendo la mejor soluci\u00f3n audiovisual a nuestros anunciantes\u201d, se\u00f1ala<strong> Alba Prieto.<\/strong><\/p>\n<p><strong>Con este movimiento estrat\u00e9gico, IPG Mediabrands refuerza su compromiso con la innovaci\u00f3n y la transversalidad del negocio audiovisual<\/strong>, ofreciendo a sus clientes soluciones que responden a las nuevas din\u00e1micas de consumo social, combinando e hibridando formatos para, as\u00ed, maximizar la eficiencia y el impacto de sus campa\u00f1as en un ecosistema medi\u00e1tico en continua transformaci\u00f3n.<\/p>\n<p>\u201cEn IPG Mediabrands nos adaptamos de forma constante para dar respuesta a las demandas del mercado y, en este contexto, la creaci\u00f3n de este rol es clave. <strong>La promoci\u00f3n de Alba refuerza nuestra apuesta por el talento interno<\/strong>, adem\u00e1s de poner foco en la especializaci\u00f3n y la integraci\u00f3n de disciplinas para ofrecer soluciones innovadoras y eficientes a nuestros clientes\u201d, concluye <strong>David Colomer<\/strong>, <em>regional<\/em> CEO Iberia de <strong>IPG Mediabrands.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con este movimiento estrat\u00e9gico, la agencia refuerza su compromiso con la innovaci\u00f3n y la transversalidad del negocio audiovisual.<\/p>\n","protected":false},"author":10966,"featured_media":214427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-214422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alba Prieto (IPG Mediabrands)<\/title>\n<meta name=\"description\" content=\"Con este movimiento estrat\u00e9gico, la agencia refuerza su compromiso con la innovaci\u00f3n y la transversalidad del negocio audiovisual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=214422\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alba Prieto (IPG Mediabrands)\" \/>\n<meta property=\"og:description\" content=\"Con este movimiento estrat\u00e9gico, la agencia refuerza su compromiso con la innovaci\u00f3n y la transversalidad del negocio audiovisual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=214422\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T08:30:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/IPG-Mediabrands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214422#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214422\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Alba Prieto, nueva &#8216;audiovisual trading director&#8217; 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