{"id":214032,"date":"2025-02-13T10:35:39","date_gmt":"2025-02-13T09:35:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=214032"},"modified":"2025-02-13T17:04:20","modified_gmt":"2025-02-13T16:04:20","slug":"anna-roca-directora-general-agencia-after","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=214032","title":{"rendered":"Anna Roca, nueva directora general de la agencia After"},"content":{"rendered":"<p><strong>After, agencia creativa independiente fundada por Marc Ros y Risto Mejide, incorpora a Anna Roca como nueva directora general. <\/strong><\/p>\n<p>Con m\u00e1s de 25 a\u00f1os de experiencia en el sector, Roca se unir\u00e1 al actual equipo directivo, <strong>asumir\u00e1 la gesti\u00f3n de la compa\u00f1\u00eda en las sedes de Madrid, Barcelona y Valencia<\/strong>, y acompa\u00f1ar\u00e1 a un equipo de 90 profesionales.<\/p>\n<p>Tras un nuevo a\u00f1o de crecimiento, <strong>este 2025 After celebrar\u00e1 los 18 a\u00f1os desde su fundaci\u00f3n<\/strong> y consolidar\u00e1 su posicionamiento de agencia creativa con un fuerte componente estrat\u00e9gico. <strong>La incorporaci\u00f3n de Anna Roca,<\/strong> actual presidenta de la Asociaci\u00f3n Espa\u00f1ola de Planners, <strong>reforzar\u00e1 esta propuesta de valor a los clientes y colaboradores. <\/strong><\/p>\n<p>Asimismo, <strong>la nueva directora general contribuir\u00e1 al Plan Estrat\u00e9gico 2025-2028 <\/strong>trazado por la compa\u00f1\u00eda y, con ella, se alcanzar\u00e1 la paridad en el equipo directivo de la agencia, un claro objetivo de la propiedad en el refuerzo del liderazgo femenino.<\/p>\n<p>La trayectoria profesional de<strong> Anna Roca <\/strong>ha estado marcada por la transformaci\u00f3n de marcas y equipos. A lo largo de su carrera, ha desempe\u00f1ado roles de creatividad, estrategia y direcci\u00f3n general <strong>en agencias como \u00d3rbital, Contrapunto BBDO y Proximity<\/strong>, donde impuls\u00f3 \u00e1reas clave de crecimiento, desarrollo y transformaci\u00f3n.<\/p>\n<p>Su enfoque se centra en la creaci\u00f3n de valor para los negocios, el liderazgo de equipos en etapas de cambio y la adaptaci\u00f3n en un mercado en constante evoluci\u00f3n. <strong>Anna Roca es un perfil completamente implicado en el sector, participa activamente en asociaciones<\/strong> y actualmente es <strong>presidenta de APG Spain<\/strong> y vicepresidenta de Formaci\u00f3n de BCMA.<\/p>\n<p>\u00abAfter es una agencia con un ADN y personalidad \u00fanica y alejada de lo convencional. Su esencia desaf\u00eda la indiferencia, respaldada por un equipo de gran talento y clientes valientes. <strong>Me ilusiona la confianza depositada en m\u00ed para sumarme al liderazgo de esta nueva etapa<\/strong>, aportar mi experiencia y seguir impulsando su crecimiento en este momento clave de expansi\u00f3n\u00bb, declara <strong>Anna Roca.<\/strong><\/p>\n<p>Por su parte, <strong>Marc Ros<\/strong>, comenta que \u00ab<strong>la incorporaci\u00f3n de Anna supone reforzar nuestro n\u00facleo estrat\u00e9gico-creativo<\/strong> al tiempo que ampliar el per\u00edmetro de ayuda a los clientes, y me enorgullece muy especialmente que el equipo siga sumando el mejor talento posible con una mirada a largo plazo\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After. Procede de Proximity Espa\u00f1a, donde ejerc\u00eda como directora general desde 2021. <\/p>\n","protected":false},"author":10966,"featured_media":214034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-214032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anna Roca, nueva directora general de la agencia After<\/title>\n<meta name=\"description\" content=\"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=214032\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anna Roca, nueva directora general de la agencia After\" \/>\n<meta property=\"og:description\" content=\"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=214032\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T09:35:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T16:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Anna Roca, nueva directora general de la agencia After\",\"datePublished\":\"2025-02-13T09:35:39+00:00\",\"dateModified\":\"2025-02-13T16:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032\"},\"wordCount\":395,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Anna-Roca.jpg\",\"keywords\":[\"nombramientos\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=214032\",\"name\":\"Anna Roca, nueva directora general de la agencia After\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Anna-Roca.jpg\",\"datePublished\":\"2025-02-13T09:35:39+00:00\",\"dateModified\":\"2025-02-13T16:04:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=214032\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Anna-Roca.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Anna-Roca.jpg\",\"width\":1140,\"height\":635,\"caption\":\"De izq a dcha, Anna Roca, nueva directora general de After junto a Marc Ros, uno de los fundadores de la agencia.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=214032#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anna Roca, nueva directora general de la agencia After\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anna Roca, nueva directora general de la agencia After","description":"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=214032","og_locale":"es_ES","og_type":"article","og_title":"Anna Roca, nueva directora general de la agencia After","og_description":"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.","og_url":"https:\/\/ipmark.com\/?p=214032","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-02-13T09:35:39+00:00","article_modified_time":"2025-02-13T16:04:20+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=214032#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=214032"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Anna Roca, nueva directora general de la agencia After","datePublished":"2025-02-13T09:35:39+00:00","dateModified":"2025-02-13T16:04:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=214032"},"wordCount":395,"image":{"@id":"https:\/\/ipmark.com\/?p=214032#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg","keywords":["nombramientos"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=214032","url":"https:\/\/ipmark.com\/?p=214032","name":"Anna Roca, nueva directora general de la agencia After","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=214032#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=214032#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg","datePublished":"2025-02-13T09:35:39+00:00","dateModified":"2025-02-13T16:04:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Roca se unir\u00e1 al equipo directivo de la agencia fundada por Marc Ros y Risto Mejide en un a\u00f1o coincidente con el aniversario de los 18 a\u00f1os de After.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=214032#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=214032"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=214032#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Anna-Roca.jpg","width":1140,"height":635,"caption":"De izq a dcha, Anna Roca, nueva directora general de After junto a Marc Ros, uno de los fundadores de la agencia."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=214032#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Anna Roca, nueva directora general de la agencia After"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/214032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=214032"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/214032\/revisions"}],"predecessor-version":[{"id":214089,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/214032\/revisions\/214089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/214034"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=214032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=214032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=214032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}