{"id":213973,"date":"2025-02-12T12:35:39","date_gmt":"2025-02-12T11:35:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=213973"},"modified":"2025-02-12T12:35:39","modified_gmt":"2025-02-12T11:35:39","slug":"samsung-campana-global-para-posicionar-galaxy-ai-como-aliado-indispensable","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213973","title":{"rendered":"Samsung, campa\u00f1a global para posicionar Galaxy AI como aliado indispensable"},"content":{"rendered":"<p>Esta campa\u00f1a marca la<strong> segunda colaboraci\u00f3n global entre Samsung y BBH Singapur<\/strong>, tras el \u00e9xito del lanzamiento de Galaxy AI en 2024. Con un enfoque integrado, BBH ha dise\u00f1ado <strong>una estrategia de contenido que abarca redes sociales, medios digitales, televisi\u00f3n y cin<\/strong>e, con el prop\u00f3sito de resaltar las avanzadas capacidades de inteligencia artificial del nuevo Galaxy S25 Ultra.<\/p>\n<p>Uno de los elementos clave de la campa\u00f1a es <strong>un universo cinematogr\u00e1fico de personajes que ilustran c\u00f3mo Galaxy AI se integra en la vida diaria de los usuarios<\/strong>. A trav\u00e9s de diversas situaciones cotidianas, como encontrar el restaurante perfecto que admite mascotas y compartirlo al instante, Samsung busca demostrar el valor pr\u00e1ctico de su tecnolog\u00eda. La estrategia tambi\u00e9n incorpora mnemotecnia inteligente para reforzar el reconocimiento de la marca y mejorar el impacto de la campa\u00f1a.<\/p>\n<p>El lanzamiento incluye un video promocional revelado durante <strong>el evento Galaxy Unpacked y seis comerciales que destacan las innovadoras funciones del dispositivo<\/strong>. \u00abCon el lanzamiento del S25 Ultra, hemos identificado una oportunidad crucial para transformar la forma en que la gente piensa sobre Galaxy AI\u00bb, explic\u00f3 <strong>Sascha Kuntze, director creativo de BBH<\/strong>. \u00abA trav\u00e9s de una campa\u00f1a centrada en la audiencia y construida en torno a ideas reales y cotidianas, hemos demostrado c\u00f3mo Galaxy AI se adapta de forma natural a la vida de las personas, no solo como tecnolog\u00eda innovadora, sino como un compa\u00f1ero\u00bb.<\/p>\n<p>Por su parte, <strong>Sung Chang, vicepresidente ejecutivo de Samsung Electronics<\/strong>, destac\u00f3 la importancia de esta campa\u00f1a en la evoluci\u00f3n de Galaxy AI: \u00abAl trabajar con BBH, la campa\u00f1a muestra a la perfecci\u00f3n el pr\u00f3ximo cap\u00edtulo de Galaxy AI, dando la bienvenida a una nueva era en la que su tel\u00e9fono lo entiende y se adapta a usted como nunca antes\u00bb.<\/p>\n<p><iframe loading=\"lazy\" title=\"Seamless actions across apps | Samsung Galaxy S25 Ultra\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oh9EkB-L2N8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung ha dado inicio a una ambiciosa campa\u00f1a global para su nueva serie Galaxy S25, posicionando a Galaxy AI como una herramienta esencial para la vida cotidiana. La iniciativa, desarrollada por la agencia BBH Singapur, se desplegar\u00e1 en m\u00faltiples plataformas a nivel mundial en las pr\u00f3ximas semanas.<\/p>\n","protected":false},"author":14,"featured_media":213975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-213973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung, campa\u00f1a global para posicionar Galaxy AI como aliado indispensable - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=213973\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung, campa\u00f1a global para posicionar Galaxy AI como aliado indispensable - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Samsung ha dado inicio a una ambiciosa campa\u00f1a global para su nueva serie Galaxy S25, posicionando a Galaxy AI como una herramienta esencial para la vida cotidiana. La iniciativa, desarrollada por la agencia BBH Singapur, se desplegar\u00e1 en m\u00faltiples plataformas a nivel mundial en las pr\u00f3ximas semanas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=213973\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T11:35:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Galaxy-S25-Ultra.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=213973#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=213973\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Samsung, campa\u00f1a global para posicionar Galaxy AI como aliado indispensable\",\"datePublished\":\"2025-02-12T11:35:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=213973\"},\"wordCount\":330,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=213973#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Galaxy-S25-Ultra.jpg\",\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=213973\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=213973\",\"name\":\"Samsung, campa\u00f1a global para posicionar Galaxy AI como aliado indispensable - 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