{"id":213969,"date":"2025-02-12T16:05:23","date_gmt":"2025-02-12T15:05:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=213969"},"modified":"2025-02-12T16:15:47","modified_gmt":"2025-02-12T15:15:47","slug":"netflix-lidera-top-global-otts-tv-conectada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213969","title":{"rendered":"Netflix lidera el top global de OTT&#8217;s en la TV conectada"},"content":{"rendered":"<p><strong>Los h\u00e1bitos de consumo han cambiado y m\u00e1s con la penetraci\u00f3n de la TV conectada, la misma que no s\u00f3lo tiene la potestad de definir c\u00f3mo se consumen los contenidos, sino que tambi\u00e9n tiene el poder de decidir c\u00f3mo se conecta con las audiencias. Su alcance se resume en cuatro millones de espectadores \u00fanicos exclusivos y su edad media se encuentra en los 50 a\u00f1os.<\/strong><\/p>\n<p>As\u00ed lo ha detectado <strong>Barlovento Comunicaci\u00f3n<\/strong> en la primera ola de su Bar\u00f3metro OTT de la TV conectada durante el primer mes de 2025. Tambi\u00e9n ha arrojado que <strong>Netflix lidera como la primera OTT\u00a0 en el top global con 17,8 millones de espectadores. <\/strong><\/p>\n<p><strong>Le sigue por detr\u00e1s Prime Video con 16,6 millones y Youtube con 10,8 millones.<\/strong> Por su parte, Movistar + logra alcanzar 9,7 millones de espectadores y Disney + se sit\u00faa dentro de la tabla con 8,6 millones.<\/p>\n<p>Si bien es cierto que<strong> Youtube sobresale como la plataforma de intercambio y m\u00fasica m\u00e1s visitada<\/strong>, Instagram le sigue a lo lejos al acaparar 2,2 millones de usuarios y Spotify adquiere la tercera posici\u00f3n con 1,9 millones.<\/p>\n<p>Del lado de los anunciantes, <strong>la TV conectada no deja de ser una oportunidad para optimizar sus campa\u00f1as<\/strong> y una manera de interacci\u00f3n entre las marcas con sus audiencias, que a su vez, aporta la experiencia personalizada. No obstante, no es oro todo lo que reluce debido a que las especificaciones propias de las plataformas dificultan la planificaci\u00f3n y la ejecuci\u00f3n de las acciones publicitarias.<\/p>\n<p>Adem\u00e1s,<strong> la falta de una estandarizaci\u00f3n universal de las m\u00e9tricas es otro de los grandes retos<\/strong> que afrontan los anunciantes dentro de la TV conectada, un universo que ha llegado para quedarse y convivir con la televisi\u00f3n lineal generando una realidad mixta.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le sigue por detr\u00e1s Prime Video con 16,6 millones y Youtube con 10,8 millones.<\/p>\n","protected":false},"author":10966,"featured_media":212962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6532,194],"class_list":["post-213969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-otts","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix lidera el top global de OTT&#039;s en TV conectada<\/title>\n<meta name=\"description\" content=\"Le siguen Prime Video con 16,6 millones y Youtube con 10,8 millones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=213969\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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