{"id":213916,"date":"2025-02-11T12:45:08","date_gmt":"2025-02-11T11:45:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=213916"},"modified":"2025-02-11T15:59:34","modified_gmt":"2025-02-11T14:59:34","slug":"la-primera-camiseta-de-futbol-verde-hecha-de-algas-invasoras","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213916","title":{"rendered":"La primera camiseta de f\u00fatbol &#8216;verde&#8217; hecha de algas invasoras"},"content":{"rendered":"<p><b>El Real Betis Balom\u00ec\u00e9y Hummel se han unido junto a la red Parley y a la marca de tejidos Pyratex para confeccionar la primera camiseta de f\u00fatbol fabricada con fibra textil a partir de la alga invasora <\/b><b><i>Rugulopteryx Okamurae<\/i><\/b><b>, adem\u00e1s de pl\u00e1sticos reciclados recogidos del oc\u00e9ano. Esta equipaci\u00f3n ser\u00e1 la que el Betis luzca en el pr\u00f3ximo partido \u201cForever Green\u201d contra la Real Sociedad.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el lema \u201c<\/span><b>sin azul no hay verde<\/b><span style=\"font-weight: 400;\">\u201d, el club verdiblanco ha lanzado junto a la agencia Officer &amp; Gentleman una campa\u00f1a para concienciar y visibilizar la invasi\u00f3n descontrolada que supone esta alga en las costas andaluzas. As\u00ed, pretenden a<\/span><b>lertar y concienciar a los aficionados del f\u00fatbol de esta crisis medioambiental<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl cambio clim\u00e1tico existe y es el mayor adversario al que nos hayamos enfrentado jam\u00e1s. Por eso, el Real Betis Balompi\u00e9 pretende alertar del peligro que corre el planeta si se rompe el equilibrio natural de los oc\u00e9anos. <\/span><b>Porque sin oc\u00e9anos no hay vida<\/b><span style=\"font-weight: 400;\">\u201d, tal y como advierten en su campa\u00f1a.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">La costas andaluzas las m\u00e1s afectadas\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las costas andaluzas y especialmente las costas de Tarifa son las localizaciones donde m\u00e1s sufren la proliferaci\u00f3n de esta alga, que lleg\u00f3 hace una d\u00e9cada gracias al cambio clim\u00e1tico. Es m\u00e1s, en la localidad tarife\u00f1a ya se han acumulado m\u00e1s de <\/span><b>40 toneladas de estas algas<\/b><span style=\"font-weight: 400;\">, consideradas como el residuo s\u00f3lido urbano.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Manifiesto Forever Green: Sin azul no hay verde\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aGGrp0WQXxU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Real Betis ha presentado una novedosa equipaci\u00f3n para concienciar sobre la crisis clim\u00e1ticas que sufre la costa andaluza.<\/p>\n","protected":false},"author":30,"featured_media":213917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,6067],"class_list":["post-213916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La primera camiseta de f\u00fatbol &#039;verde&#039; 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