{"id":213791,"date":"2025-02-07T12:33:46","date_gmt":"2025-02-07T11:33:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=213791"},"modified":"2025-02-07T15:12:13","modified_gmt":"2025-02-07T14:12:13","slug":"easyjet-lanza-la-campana-de-medios-big-orange-sale","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213791","title":{"rendered":"easyJet lanza la campa\u00f1a de medios &#8216;Big Orange Sale&#8217;"},"content":{"rendered":"<p><strong> easyJet ha elegido a T&amp;Pm, agencia de GroupM (WPP) como su nueva agencia de medios en Espa\u00f1a. La aerol\u00ednea ha seleccionado la agencia para gestionar su actividad de medios pagados en nuestro pa\u00eds.\u00a0<\/strong><\/p>\n<p>Con este acuerdo, se refuerza la relaci\u00f3n entre ambas empresas, ya que T&amp;Pm ya ha trabajado con la aerol\u00ednea en otras campa\u00f1as fuera del territorio nacional.<\/p>\n<h3><strong>Multicanal<\/strong><\/h3>\n<p>En este nuevo viaje, easyJet adem\u00e1s ha puesto en marcha una ambiciosa campa\u00f1a de medios para impulsar las reservas durante su temporada &#8216;Big Orange Sale&#8217; (periodo de rebajas).<\/p>\n<p>La acci\u00f3n, cuyos medios han sido gestionados por T&amp;Pm en Espa\u00f1a, se activar\u00e1 en todo el pa\u00eds, con una fuerte inversi\u00f3n en los canales con mayor alcance.<\/p>\n<p>Esta campa\u00f1a busca impulsar las reservas de easyJet inspirando a los consumidores a salir y seguir explorando, recoge el comunicado. La estrategia se centra en un enfoque multicanal, combinando <strong>televisi\u00f3n, VOD, radio, OLV, redes sociales y publicidad online.<\/strong><\/p>\n<p>Adem\u00e1s, esta acci\u00f3n se desarrollar\u00e1 en distintas fases, adapt\u00e1ndose a las necesidades de cada momento, para asegurar un flujo constante de reservas durante el periodo de la promoci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" title=\"easyJet -  &#039;Big Orange Sale&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/d6oH_YcFh6A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La acci\u00f3n, cuyos medios han sido gestionados por T&#038;Pm en Espa\u00f1a, se activar\u00e1 en todo el pa\u00eds, con una fuerte inversi\u00f3n en los canales con mayor alcance.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":213792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6464,2114,2341],"class_list":["post-213791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-de-medios","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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