{"id":213222,"date":"2025-01-28T16:40:45","date_gmt":"2025-01-28T15:40:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=213222"},"modified":"2025-01-28T17:23:57","modified_gmt":"2025-01-28T16:23:57","slug":"juan-pedro-diaz-armendaris-nuevo-director-comercial-vocento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213222","title":{"rendered":"Juan Pedro D\u00edaz Armend\u00e1riz, nuevo director comercial de Vocento"},"content":{"rendered":"

Manuel Mirat, consejero delegado de Vocento, anuncia el fichaje de Juan Pedro D\u00edaz Armend\u00e1riz como director general comercial del grupo, con responsabilidad directa sobre todos los ingresos nacionales y locales.<\/strong><\/p>\n

Mirat tambi\u00e9n nombr\u00f3 director general de negocio editorial del grupo a \u00cd\u00f1igo Barrenechea<\/strong>, qui\u00e9n hasta la fecha ha sido director general de El Correo y de El Diario Vasco<\/strong>, as\u00ed como coordinador de Prensa Regional de Vocento.<\/p>\n

Por su parte, D\u00edaz Armend\u00e1riz era hasta ahora director general comercial en el grupo Prensa Ib\u00e9rica, al que se incorpor\u00f3 en 2021.<\/strong> Antes, y desde 2018, hab\u00eda sido director de Prisa brand solutions<\/em>, la empresa comercializadora del grupo Prisa donde tambi\u00e9n se hab\u00eda ocupado, entre otras cosas, de la direcci\u00f3n del \u00e1rea de branded content<\/em> y grandes cuentas, de la direcci\u00f3n de la red de cadenas de televisi\u00f3n locales Localia<\/strong> y del \u00e1rea internacional; y ha lanzado varios medios como Radio Marca y La Raz\u00f3n.<\/p>\n

Previo a eso, estuvo varios a\u00f1os en agencias de medios. \u00abConozco a Juan Pedro y s\u00e9 bien de su capacidad para enamorar a los anunciantes, proponerles soluciones y darles servicio.<\/strong> Tiene experiencia en radio, televisi\u00f3n y prensa nacional, internacional y local. Es un grand\u00edsimo comercial y, adem\u00e1s, una persona extraordinariamente creativa. Con \u00e9l y con Miguel \u00c1ngel Fern\u00e1ndez<\/strong>, que se incorpor\u00f3 en enero, tenemos el mejor equipo comercial de la prensa\u00bb, afirma Mirat.<\/p>\n

D\u00edaz Armend\u00e1riz asegura que \u00abllegar a Vocento es cerrar el c\u00edrculo. Estoy muy ilusionado por tener en las <\/strong>manos las mejores marcas de la prensa nacional y local.<\/strong> Estoy seguro de que con el liderazgo de Manuel y el apoyo de Miguel y todo el equipo consigamos mejorar el servicio a los clientes y maximizar los ingresos\u00bb.<\/p>\n

\u00cd\u00f1igo Barrenechea, nuevo director general de negocio editorial\u00a0<\/strong><\/h2>\n
\"\u00cd\u00f1igo
\u00cd\u00f1igo Barrenechea, nuevo director general de negocio editorial.<\/figcaption><\/figure>\n

Por su parte, Barrenechea manifiesta estar seguro de que \u00abtenemos los mejores peri\u00f3dicos, las mejores marcas, los mejores equipos<\/strong> y un reto muy ilusionante para demostrar que seguimos siendo esenciales, hoy m\u00e1s que nunca, en las sociedades de las que formamos parte\u00bb.<\/p>\n

Con estos dos nombramientos Vocento<\/strong> se refuerza de cara a afrontar los retos del plan estrat\u00e9gico que, liderado por el consejero delegado, estar\u00e1 listo este primer trimestre del a\u00f1o. Finalmente, para Mirat, \u00abunificar el negocio editorial nos va a permitir activar sinergias y aprendizajes a la hora de afrontar como grupo la transformaci\u00f3n que necesitamos\u00bb.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Manuel Mirat, qui\u00e9n hizo el nombramiento de este cargo tambi\u00e9n nombr\u00f3 director general de negocio editorial del grupo a \u00cd\u00f1igo Barrenechea. <\/p>\n","protected":false},"author":10966,"featured_media":213223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6526],"class_list":["post-213222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-nombramientos"],"acf":[],"yoast_head":"\nJuan Pedro D\u00edaz Armend\u00e1ris, nuevo director comercial de Vocento<\/title>\n<meta name=\"description\" content=\"Manuel Mirat, qui\u00e9n hizo el nombramiento de este cargo tambi\u00e9n nombr\u00f3 director general de negocio editorial del grupo a \u00cd\u00f1igo Barrenechea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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