{"id":213055,"date":"2025-01-24T14:16:56","date_gmt":"2025-01-24T13:16:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=213055"},"modified":"2025-01-24T14:16:56","modified_gmt":"2025-01-24T13:16:56","slug":"uber-eats-revive-la-manita-de-la-mano-de-gerard-pique-e-iker-casillas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=213055","title":{"rendered":"Uber Eats revive la \u2018manita\u2019 de la mano de Gerard Piqu\u00e9 e Iker Casillas"},"content":{"rendered":"<p><b>El FC Barcelona reconquist\u00f3 la Supercopa de Espa\u00f1a el pasado 12 de enero tras vencer por 2 a 5 al Real Madrid . Bajo esta premisa, Uber Eats ha lanzado un anuncio que rinde homenaje a la hist\u00f3rica \u2018manita\u2019 entre ambos equipos en 2010, y lo hace, de la mano de sus protagonistas: Gerard Piqu\u00e9 e Iker Casillas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los dos jugadores vuelven a cruzarse en el camino. Esta vez no sobre el c\u00e9sped, sino como dos amigos que disfrutan de un partido desde casa del ex defensa blaugrana, donde no faltan detalles como un cuadro suyo a lo Andy Warhol o una estatua en forma de manita.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toca decidir qu\u00e9 cenar y Piqu\u00e9 sugiere pedir manitas, pero no de cerdo o de cordero, sino \u201c<\/span><b>manitas<\/b><span style=\"font-weight: 400;\">\u201d como la que el barcelon\u00e9s dedic\u00f3 a la grada tras ganar 5-0 al Real Madrid en 2010. Casillas, herido en el orgullo, replica diciendo que en Uber Eats hay casi, casi de todo, pero ni tienen \u201cmanitas\u201d como la de Piqu\u00e9, ni tampoco 15 \u201c<\/span><b>orejonas<\/b><span style=\"font-weight: 400;\">\u201d, en alusi\u00f3n a las Copas de Europa del Real Madrid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio, desarrollado por la <\/span><b>agencia creativa Stream and Tough Guy<\/b><span style=\"font-weight: 400;\">, es un anticipo de la nueva campa\u00f1a de Uber Eats como patrocinador oficial de LaLiga. Este trabajo publicitario se presentar\u00e1 <\/span><b>el 4 de febrero en la sede de LaLiga (Madrid)<\/b><span style=\"font-weight: 400;\">, y parte con el concepto de rivalidad como hilo conductor y dos leyendas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este nuevo anuncio sigue la l\u00ednea de campa\u00f1a de Uber Eats en el \u00faltimo a\u00f1o, con el f\u00fatbol y el humor como protagonistas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Junto a la agencia Stream and Tough Guy, est\u00e1 bajo este proyecto la productora <\/span><b>Pueblo Films.<\/b><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DFLG1_Rs-C9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DFLG1_Rs-C9\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por LALIGA (@laliga)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa de delivery estrenar\u00e1 la campa\u00f1a oficial el 4 de febrero en la sede de LaLiga, pero presenta un peque\u00f1o adelanto del proyecto, protagonizado por dos ex jugadores del FC Barcelona y del Real Madrid FC.<\/p>\n","protected":false},"author":30,"featured_media":213059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-213055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber Eats revive la \u2018manita\u2019 de la mano de Gerard Piqu\u00e9 e Iker Casillas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=213055\" \/>\n<meta property=\"og:locale\" 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