{"id":211793,"date":"2024-12-27T12:35:00","date_gmt":"2024-12-27T11:35:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=211793"},"modified":"2024-12-30T09:10:27","modified_gmt":"2024-12-30T08:10:27","slug":"coca-cola-repite-y-protagonizara-el-primer-anuncio-de-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211793","title":{"rendered":"Coca-Cola protagonizar\u00e1 el primer anuncio de TVE en 2025"},"content":{"rendered":"<p><b>La compa\u00f1\u00eda de bebidas Coca-Cola ser\u00e1 la marca protagonista del primer anuncio televisivo en Televisi\u00f3n Espa\u00f1ola (TVE), y contin\u00faa una tradici\u00f3n que comenz\u00f3 hace ya 13 a\u00f1os.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La marca dar\u00e1 la bienvenida a 2025 con el anuncio \u2018Todos podemos ser Pap\u00e1 Noel\u2019, campa\u00f1a navide\u00f1a de Coca-Cola presente en m\u00e1s de 75 pa\u00edses del mundo. Este spot se inspira en Pap\u00e1 Noel como s\u00edmbolo de solidaridad, cuyo principal mensaje es: <\/span><b>el mundo se vuelve m\u00e1s amable cuando actuamos con generosidad y nos ayudamos los unos a los otros.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a ha sido desarrollada por<\/span><b> WPP Open X, liderada por VML y con el apoyo de Ogilvy PR, EssenceMediacom, Accenture y JKR<\/b><span style=\"font-weight: 400;\">. Esta acci\u00f3n tendr\u00e1 presencia en televisi\u00f3n, as\u00ed como en canales digitales, donde la IA tiene protagonismo junto a la creatividad humana, se\u00f1ala el comunicado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anuncio digital:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Coca-Cola | Christmas | Holidays Are Coming I ES\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2UjoXGiJBto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Anuncio TV:<\/p>\n<p><iframe loading=\"lazy\" title=\"Coca-Cola | Christmas | ES | Todos podemos ser Pap\u00e1 Noel\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZL8hwDbHRXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Este anuncio cuenta con una con una reinterpretaci\u00f3n de su cl\u00e1sico spot \u2018<\/span><b><i>Holidays Are Coming\u2019<\/i><\/b><span style=\"font-weight: 400;\">. La pieza utiliza la IA para ilustrar c\u00f3mo los ic\u00f3nicos camiones navide\u00f1os de Coca-Cola encienden la magia de la Navidad.<\/span><\/p>\n<pre><strong>Este anuncio ha sido recogido por el equipo de IPMARK en el especial de <a href=\"https:\/\/ipmark.com\/las-mejores-campanas-navidenas-de-2024\/\">Mejores Campa\u00f1as de Navidad 2024<\/a>.\u00a0<\/strong><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>La marca dar\u00e1 la bienvenida al nuevo a\u00f1o con el anuncio \u2018Todos podemos ser Pap\u00e1 Noel\u2019, campa\u00f1a que est\u00e1 presente en m\u00e1s de 75 pa\u00edses del mundo.<\/p>\n","protected":false},"author":30,"featured_media":211796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-211793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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