{"id":211780,"date":"2024-12-27T10:36:38","date_gmt":"2024-12-27T09:36:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=211780"},"modified":"2024-12-27T13:58:40","modified_gmt":"2024-12-27T12:58:40","slug":"blue-banana-incorpora-a-coral-adrados-como-sustainability-manager","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211780","title":{"rendered":"Blue Banana incorpora a Coral Adrados como ‘sustainability manager’"},"content":{"rendered":"

La marca de moda Blue Banana ha lanzado su primera \u2018<\/b>Memoria de Sostenibilidad<\/b><\/a>\u2019 para reafirmar su compromiso con las personas, medioambiente y la \u00e9tica. Bajo la estrategia \u2018Blue Banana Conscious\u2019, la empresa proyecta acciones concretas hasta 2026 para inspirar una nueva forma de explorar, vivir y crear moda sin dejar huella. En este viaje, la empresa incorpora a Coral Adrados como ‘sustainability manager’.<\/b><\/p>\n

Con m\u00e1s de una d\u00e9cada de experiencia en la industria de la moda, Adrados tendr\u00e1 la misi\u00f3n de liderar el crecimiento de la empresa bajo una perspectiva de compromiso con el medioambiente, la comunidad y la \u00e9tica en todas sus operaciones.\u00a0<\/span><\/p>\n

En palabras de Coral Adrados, \u201c<\/span>mi trabajo vela porque el Plan de Sostenibilidad se cumpla<\/b> y que, con cada paso que demos, nos acerquemos a\u00fan m\u00e1s a los Objetivos de Desarrollo Sostenible (ODS) en cuanto a la creaci\u00f3n de un empleo justo, innovaci\u00f3n, econom\u00eda circular, reducci\u00f3n de la huella de carbono y colaboraciones con empresas y ONGs para impulsar el impacto sostenible\u201d.<\/span><\/p>\n

14 temas cr\u00edticos\u00a0<\/strong><\/h3>\n

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\u2018Blue Banana Conscious\u2019 servir\u00e1 de hoja de ruta de la empresa hasta 2026<\/span>, recogiendo 14 temas cr\u00edticos que afectan tanto al negocio como a sus grupos de inter\u00e9s<\/b>, destacando el respeto a los derechos humanos, la protecci\u00f3n medioambiental y la transparencia en la gesti\u00f3n. La firma textil prioriza la durabilidad y la seguridad, con controles en todas las etapas de la producci\u00f3n, especialmente en Bangladesh.\u00a0<\/span><\/p>\n

\u201cPresentar nuestra primera \u2018Memoria de Sostenibilidad\u2019 es un gran paso en cuanto a la \u00e9tica y transparencia de Blue Banana. <\/span>Llevamos nueve a\u00f1os construyendo una marca basada en la aventura<\/b>, siendo conscientes de la suerte que tenemos de poder disfrutar del medioambiente. De ah\u00ed nace nuestro compromiso de cuidarlo\u201d, ha compartido Nacho Rivera, cofundador de la marca madrile\u00f1a.<\/span><\/p>\n

Dentro de la memoria, la firma agrupa y tangibiliza <\/span>distintas iniciativas que ya ven\u00eda desarrollando en torno a la sostenibilidad.<\/b> Por ejemplo, en 2021 se convirtieron en la <\/span>primera empresa de moda espa\u00f1ola en negativizar las emisiones de carbono de todo su cat\u00e1logo y packaging<\/b>. Lo lograron compensando el doble del CO2 que estos originan.<\/span><\/p>\n

Adem\u00e1s, <\/span>todas las tiendas y oficinas utilizan energ\u00edas verdes. <\/b>Por otro lado, el 76% de sus productos ya est\u00e1n <\/span>fabricados con algod\u00f3n org\u00e1nico certificado<\/b> y el packaging ha ido evolucionando para contener el mayor porcentaje de materia reciclada posible y ser de f\u00e1cil reciclabilidad y\/o retornabilidad. Blue Banana ha estado desarrolland<\/span>o estrategias de econom\u00eda circular para reducir el desperdicio y fomentar la reutilizaci\u00f3n, reciclaje y reparaci\u00f3n de productos.<\/b> Del mismo modo, la marca de la equis est\u00e1 continuamente explorando el uso de materiales alternativos como recientemente ha demostrado con el neopreno confeccionado con neum\u00e1ticos reciclados o la colecci\u00f3n Cosmos Circularity Project, hecha de antiguas prendas de la marca.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La firma textil adem\u00e1s ha presentado su primera memoria de sostenibilidad que recoge la hoja de ruta de la marca hasta 2026, con foco en las personas, medioambiente y la \u00e9tica.<\/p>\n","protected":false},"author":30,"featured_media":211782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,6067],"class_list":["post-211780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"\nBlue Banana incorpora a Coral Adrados como 'sustainability manager' - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=211780\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Banana incorpora a Coral Adrados como 'sustainability manager' - 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