{"id":211741,"date":"2024-12-26T11:07:51","date_gmt":"2024-12-26T10:07:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=211741"},"modified":"2024-12-26T14:12:38","modified_gmt":"2024-12-26T13:12:38","slug":"repsol-lanza-primera-felicitacion-navidena-ayuda-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211741","title":{"rendered":"Repsol lanza su primera felicitaci\u00f3n navide\u00f1a con ayuda de la IA"},"content":{"rendered":"<p><strong>Repsol da un importante paso hacia la innovaci\u00f3n con el lanzamiento de su <a href=\"https:\/\/creatunavidad.repsol.com\/\">primera felicitaci\u00f3n navide\u00f1a personalizada<\/a> creada con inteligencia artificial.<\/strong><\/p>\n<p>Este proyecto, que marca un hito tanto tecnol\u00f3gico como estrat\u00e9gico para la compa\u00f1\u00eda, ha sido concebido por <strong>DDB Espa\u00f1a<\/strong>, que lider\u00f3 la idea creativa, y desarrollado t\u00e9cnicamente por<strong>\u00a0SuperReal<\/strong>, empresa parte de <strong>MIO Group<\/strong>,\u00a0como partner tecnol\u00f3gico.<\/p>\n<p>Esta acci\u00f3n supone un hito para <strong>Repsol<\/strong>, ya que no solo inaugura su incursi\u00f3n en proyectos externo de inteligencia artificial (que ya ha desarrollado desde un terreno m\u00e1s interno e industrial), sino que tambi\u00e9n refuerza el compromiso de la compa\u00f1\u00eda con la innovaci\u00f3n y tecnolog\u00eda. <strong>Esta iniciativa se impulsa desde la direcci\u00f3n de comunicaci\u00f3n y marca de la mano del Centro de Competencia de IA Generativa.<\/strong><\/p>\n<p>\u201cEste proyecto simboliza el inicio de una nueva etapa para Repsol, donde la inteligencia artificial generativa no solo ser\u00e1 una herramienta estrat\u00e9gica, sino tambi\u00e9n <strong>una v\u00eda para enriquecer nuestra comunicaci\u00f3n con los usuarios\u201d<\/strong>, destacan desde <strong>Repsol.<\/strong><\/p>\n<p>Por su parte,<strong> DDB Espa\u00f1a ha desempe\u00f1ado un papel fundamental, aportando la idea creativa y conectando la tecnolog\u00eda con el car\u00e1cter humano<\/strong> y cercano que define a la compa\u00f1\u00eda. La felicitaci\u00f3n navide\u00f1a se presenta como una experiencia interactiva \u00fanica: los usuarios pueden personalizar el mensaje introduciendo ciertos datos en un formulario, y la inteligencia artificial genera una felicitaci\u00f3n completamente adaptada a esos par\u00e1metros y diferente cada vez.<\/p>\n<p>\u201cNuestra misi\u00f3n era crear una experiencia accesible y emocional, utilizando la capacidad de personalizaci\u00f3n y el dinamismo que ofrece la IA, y alinearla con los valores de Repsol. <strong>Este proyecto es una muestra del enorme potencial que la IA tiene<\/strong> para redefinir la manera en que las marcas se conectan con las personas\u201d, a\u00f1aden desde <strong>DDB.<\/strong><\/p>\n<p>El desarrollo tecnol\u00f3gico de esta acci\u00f3n ha sido llevado a cabo por <strong>SuperReal,<\/strong> una compa\u00f1\u00eda parte de <strong>MIO Group<\/strong>, que no solo ha garantizado la funcionalidad y fiabilidad de la plataforma, sino que tambi\u00e9n ha permitido <strong>la personalizaci\u00f3n \u00fanica y escalable de la iniciativa.<\/strong> Siendo posible gracias al trabajo en estrecha colaboraci\u00f3n con DDB Espa\u00f1a para materializar esta experiencia digital pionera.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto, que marca un hito tanto tecnol\u00f3gico como estrat\u00e9gico para la compa\u00f1\u00eda, ha sido concebido por DDB Espa\u00f1a.<\/p>\n","protected":false},"author":10966,"featured_media":211742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,50],"class_list":["post-211741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Repsol lanza 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