{"id":211585,"date":"2024-12-20T13:43:04","date_gmt":"2024-12-20T12:43:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=211585"},"modified":"2024-12-20T14:50:58","modified_gmt":"2024-12-20T13:50:58","slug":"bcorp-herramienta-sostenible-transparente-proposito","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211585","title":{"rendered":"BCorp, una herramienta sostenible y transparente con prop\u00f3sito para las empresas"},"content":{"rendered":"<p><strong>El Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalunya organiz\u00f3 una nueva edici\u00f3n del Mirador dedicada al movimiento BCorp, un enfoque empresarial global centrado en generar un impacto positivo. <\/strong><\/p>\n<p>El evento reuni\u00f3 a expertas destacadas como <strong>Montse Sellar\u00e8s<\/strong>, <em>head of communications and activisim<\/em> a <strong>B Lab Spain<\/strong>; <strong>Alba Guzm\u00e1n<\/strong>, <em>chief values officer &amp; co-founder<\/em> en <strong>RosaParks<\/strong>; <strong>S\u00f2nia Recasens<\/strong>, directora de estrategia corporativa y asuntos p\u00fablicos a <strong>Atrevia y S\u00edlvia Rodr\u00edguez<\/strong>,<em> communication &amp; PR director<\/em> en<strong> Vallformosa<\/strong>, quienes han analizado los beneficios y desaf\u00edos de pertenecer a esta comunidad.<\/p>\n<p>En este Mirador, <strong>Montse Sellar\u00e8s<\/strong> destac\u00f3 que el movimiento <strong>BCorp naci\u00f3 para enfrentar problemas globales y locales, como la pobreza y la crisis clim\u00e1tica<\/strong>, utilizando la fuerza de las empresas como motor de cambio. Por su parte, <strong>Alba Guzm\u00e1n<\/strong> subray\u00f3 que las empresas con prop\u00f3sito no solo venden m\u00e1s, sino que tambi\u00e9n atraen talento y conectan profundamente con sus audiencias. \u201cEl certificado BCorp es m\u00e1s que un sello, es un compromiso\u201d,\u00a0 afirm\u00f3.<\/p>\n<p>Para <strong>S\u00f2nia Recasens<\/strong>, <strong>ser BCorp no es solo una elecci\u00f3n, sino un camino necesario que demuestra que la sostenibilidad puede convivir con la rentabilidad econ\u00f3mica.<\/strong> En el caso de <strong>Silvia Rodr\u00edguez<\/strong> destaca que el certificado genera un fuerte sentido de pertenencia dentro de las empresas, favoreciendo la atracci\u00f3n y retenci\u00f3n de talento, as\u00ed como alianzas con valores compartidos.<\/p>\n<p>Todas las ponentes coincidieron en que <strong>BCorp no es un destino, sino un proceso constante de mejora que impulsa a las empresas a redefinir sus objetivos y estrategias.<\/strong> Adem\u00e1s, las empresas que integran un prop\u00f3sito claro y alineado con el impacto positivo no solo logran mejores resultados, sino que tambi\u00e9n refuerzan su relevancia ante consumidores y empleados.<\/p>\n<p><strong>El movimiento BCorp fomenta alianzas estrat\u00e9gicas entre empresas que comparten valores<\/strong>, generando un impacto colectivo mayor. En este sentido, ser BCorp no es solo una etiqueta, sino una filosof\u00eda que abarca el \u00e1mbito social, medioambiental y econ\u00f3mico de forma transversal.<\/p>\n<p>Finalmente,\u00a0<strong>El Mirador del Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalunya reafirm\u00f3 que el movimiento BCorp es mucho m\u00e1s que una certificaci\u00f3n:<\/strong> es una herramienta para transformar la forma en que las empresas impactan en el mundo. Las participantes subrayaron que, al combinar prop\u00f3sito, sostenibilidad y transparencia, las empresas pueden liderar un cambio necesario hacia un futuro m\u00e1s justo y sostenible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Mirador del Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalunya reafirm\u00f3 que este movimiento es mucho m\u00e1s que una certificaci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":211587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[6067],"class_list":["post-211585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BCorp, una herramienta sostenible y transparente con 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