{"id":211253,"date":"2024-12-16T16:04:22","date_gmt":"2024-12-16T15:04:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=211253"},"modified":"2024-12-16T17:02:26","modified_gmt":"2024-12-16T16:02:26","slug":"la-radio-alcanza-2024-32-millones-oyentes-mensuales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211253","title":{"rendered":"La radio alcanza en 2024 los 32 millones de oyentes mensuales"},"content":{"rendered":"<p><strong>La radio alcanza los 32 millones de oyentes mensuales, lo que se traduce en un 76% de los mayores de 14 a\u00f1os que escuchan este medio de comunicaci\u00f3n. As\u00ed es como la radio cierra 2024 con una subida de audiencia diaria frente a 2023, a\u00f1o que se coron\u00f3 con 23,8 millones de oyentes diarios.<\/strong><\/p>\n<p>Mientras que en 2023 la radio alcanzaba su mejor dato hist\u00f3rico en tres d\u00e9cadas, en 2024 supera ese dato y se sit\u00faa como un medio de comunicaci\u00f3n de referencia en tiempos de desinformaci\u00f3n, esa que proviene de las redes sociales y otras plataformas. En lo que respecta a <strong>la radio generalista, esta alcanza los 19,3 millones de oyentes mensuales<\/strong>, es decir, 136.000 m\u00e1s que en el mismo per\u00edodo del a\u00f1o anterior.<\/p>\n<p><strong>La radio musical<\/strong> rompe la barrera de los 21 millones de oyentes con <strong>21,3 millones y una subida del 4% m\u00e1s respecto a 2023.<\/strong> Por otra parte, entre los primeros datos de la radio a trav\u00e9s de Internet se detecta que existen 2,9 millones de oyentes diarios.\u00a0 Este \u00e9xito se debe en parte a los podcasts radiof\u00f3nicos que logran que el 34% de los oyentes de radio lo hagan alguna vez a trav\u00e9s de canales digitales<\/p>\n<h2>Reflejo en inversi\u00f3n y en recuerdo publicitarios<\/h2>\n<p>Seg\u00fan <strong>InfoAdex<\/strong>, la sostenida l\u00ednea creciente de los datos de audiencia se est\u00e1 viendo refrendada por el apoyo de los anunciantes y sus agencias de medios, plasmado en un crecimiento de <strong>la inversi\u00f3n publicitaria de m\u00e1s del 6,1%<\/strong> en los primeros nueve meses del a\u00f1o, siendo el medio tradicional que m\u00e1s creci\u00f3 en este per\u00edodo.<\/p>\n<p><strong>Una de las cosas que ha tra\u00eddo la migraci\u00f3n de inversiones publicitarias a lo digital es una ca\u00edda de los datos de recuerdo publicitario.<\/strong> Ante esta evidencia, la publicidad en radio aparece como herramienta de soluci\u00f3n, puesto que un recientemente presentado estudio de AERC en colaboraci\u00f3n con <strong>IOinvestigaci\u00f3n<\/strong>, muestra que los anunciantes que mantuvieron inversiones significativas en radio,<strong> superiores al 20% de su mix de medios<\/strong>, son las que se sit\u00faan en el top ranking de recuerdo publicitario. Y precisamente las marcas que mejoraron su recuerdo publicitario en Radio, recibieron un 70% m\u00e1s de visitas a sus websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes que mantuvieron inversiones significativas en Radio(un 20% m\u00e1s en MediaMix) se sit\u00faan en cabeza del ranking de recuerdo.<\/p>\n","protected":false},"author":10966,"featured_media":211255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34],"class_list":["post-211253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La radio alcanza en 2024 los 32 millones de oyentes mensuales<\/title>\n<meta name=\"description\" content=\"Los anunciantes que 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