{"id":211243,"date":"2024-12-16T15:43:00","date_gmt":"2024-12-16T14:43:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=211243"},"modified":"2024-12-16T17:03:54","modified_gmt":"2024-12-16T16:03:54","slug":"el-dilema-navidad-campana-iberia-junto-mccan","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211243","title":{"rendered":"&#8216;El dilema de Navidad&#8217;, una campa\u00f1a de Iberia junto a McCann"},"content":{"rendered":"<p><strong>&#8216;El dilema de Navidad&#8217; de Iberia genera esa indecisi\u00f3n de si volver a volar al destino de tus sue\u00f1os o celebrar las navidades con tus seres queridos. As\u00ed es la nueva campa\u00f1a desarrollada por McCann.<\/strong><\/p>\n<p>Para esta acci\u00f3n publicitaria, se recurri\u00f3 a un experimento real en el que se seleccionaron a varios viajeros en Madrid y Lima (Per\u00fa) que ya ten\u00edan sus viajes planeados de vuelta a casa por Navidad, para ofrecerles la posibilidad de cambiar su vuelo, sin coste alguno y con todo incluido al destino de sus sue\u00f1os. <strong>La propuesta sustituir\u00eda pasar las navidades con sus familias y amigos por esos lugares donde siempre hab\u00edan so\u00f1ado ir. <\/strong><\/p>\n<p>Ellos pensaban que iban a formar parte de un documental de Iberia siendo sorprendidos con esta propuesta a la hora de embarcar en sus vuelos. Y mientras, s<strong>e retransmit\u00eda en streaming captando c\u00f3mo sus familias estaban viviendo el momento real de la decisi\u00f3n.<\/strong><\/p>\n<p>Producido bajo la direcci\u00f3n del director de cine <strong>Santigo Zannou<\/strong> con la productora J\u00fapiter y rodado en Madrid y en Per\u00fa, el lanzamiento se ha realizado este 16 de diciembre en los mercados de Espa\u00f1a en los medios de tv, redes sociales y cine y en Colombia, M\u00e9xico y Argentina en redes sociales con duraciones de 3 minutos, 90\u201d, 60\u201d y 20\u201d.<\/p>\n<p><strong>La campa\u00f1a comenz\u00f3 la semana del 9 de diciembre con una acci\u00f3n teaser en exterior<\/strong> donde varias fachadas de viviendas de Espa\u00f1a amanecieron personalizadas con tarjetas de embarque de Iberia. En ellas pod\u00eda leerse el nombre de los due\u00f1os de dichas viviendas o sus familiares y fue amplificada en redes sociales a trav\u00e9s de diferentes influencers.<\/p>\n<p>En estas fechas, ni Nueva York ni Los \u00c1ngeles ni Tokio pueden competir con ese otro destino que todos tenemos en nuestras mentes y en nuestros corazones en estas fechas: nuestra casa. La campa\u00f1a pone de manifiesto, especialmente en navidad, el prop\u00f3sito de la marca <strong>\u201cConectando personas hacemos futuro\u201d.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"El dilema de Navidad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jdzn3yh9QjU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propuesta sustituir\u00eda pasar las navidades con sus familias y amigos por esos lugares donde siempre hab\u00edan so\u00f1ado 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