{"id":211222,"date":"2024-12-16T13:32:15","date_gmt":"2024-12-16T12:32:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=211222"},"modified":"2024-12-16T17:12:41","modified_gmt":"2024-12-16T16:12:41","slug":"todos-plus-sin-plis-nueva-campana-movistar-plus","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211222","title":{"rendered":"&#8216;Todos al Plus+ sin Plis&#8217;, la nueva campa\u00f1a de Movistar Plus+"},"content":{"rendered":"<p>Y es que, en esa primera ola, se consiguieron resultados muy positivos en cuanto a notoriedad de campa\u00f1a y conocimiento de producto. Esta nueva campa\u00f1a, <strong>\u00a8Todos al Plus+ sin Plis\u00a8, se apoya en los testimonios de diferentes protagonistas<\/strong> que verbalizan c\u00f3mo han dado el paso de contratar <strong>Movistar Plus+<\/strong> directamente, dado el elevado uso que le estaban dando y han dejado de pedirlo plis.<\/p>\n<p>La campa\u00f1a que tiene como objetivo aumentar tanto la notoriedad como la penetraci\u00f3n de la plataforma de entretenimiento en el mercado de OTTs en un momento en el que ya puedes contratar el contenido de <strong>Movistar Plus+<\/strong> sin importar con qui\u00e9n tenga internet el usuario,<strong> y por un precio m\u00e1s accesible que nunca, 9,99 euros al mes.<\/strong><\/p>\n<p>El equipo de marketing de <strong>Movistar Plus+<\/strong> comenta: \u201cEstamos felices de incorporar el talento de Mono Madrid como partner de comunicaci\u00f3n. Con esta campa\u00f1a,<strong> arrancamos una l\u00ednea estrat\u00e9gica orientada a aumentar el conocimiento de Movistar Plus+ en su f\u00f3rmula OTT.<\/strong> <strong>Mono Madrid<\/strong> enriquece esta marca con su estilo creativo fresco y singular, que consigue conectar de un modo \u00fanico con el consumidor.<\/p>\n<p>El objetivo es explorar con <strong>Mono Madrid<\/strong> f\u00f3rmulas creativas que lleguen al mercado de la manera m\u00e1s org\u00e1nica posible. En esta evoluci\u00f3n de campa\u00f1a, <strong>se han incorporado estrenos relevantes de nuestra plataforma<\/strong>, lo que nos permite bajar a un plano m\u00e1s cre\u00edble y emp\u00e1tico.<\/p>\n<p>\u00a8Seguimos construyendo la marca Movistar Plus+, d\u00e1ndole un tono y personalidad propia. Cada proyecto lo encaramos con gran ilusi\u00f3n ya que la marca comparte esa ambici\u00f3n de encontrar la frescura y sorpresa a la hora de comunicar. En esta ocasi\u00f3n part\u00edamos de un concepto e insight existente , que la<br \/>\ngente ped\u00eda las claves del plus para ver su contenido, al que a\u00fan le ve\u00edamos recorrido y h<strong>emos querido evolucionar esa narrativa cont\u00e1ndolo desde el punto de vista de los personajes<\/strong>, para cerrar el c\u00edrculo\u00a8, explican desde <strong>Mono Madrid.<\/strong><\/p>\n<p><strong>El proyecto se ha trabajado con el equipo de marketing de Movistar Plus+,<\/strong> encabezado por Purificaci\u00f3n Gonz\u00e1lez (CMO) y liderado por Nuria Valdivia y Beatriz Blanco. La campa\u00f1a contar\u00e1 con inversi\u00f3n en cine, exterior, digital, redes sociales y radio. <strong>Havas Media<\/strong> es la agencia encargada de los medios de este proyecto.<\/p>\n<p><iframe loading=\"lazy\" title=\"Movistar Plus y Mono Madrid lanzan una nueva campa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/G3g3e78pGMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa Mono ha sido la encargada de lanzar la \u00faltima campa\u00f1a de Movistar Plus+ con el objetivo de seguir creciendo la consideraci\u00f3n de marca. La plataforma de contenidos da as\u00ed continuidad al concepto creativo lanzado hace unos meses que jugaba con la idea de \u00a8Olv\u00eddate del Plis para el Plus+\u201d tras los buenos resultados obtenidos.<\/p>\n","protected":false},"author":10966,"featured_media":211232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2226],"class_list":["post-211222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Todos al Plus+ sin Plis&#039;, la nueva campa\u00f1a de Movistar Plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=211222\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Todos al Plus+ sin Plis&#039;, la nueva campa\u00f1a de Movistar Plus\" \/>\n<meta property=\"og:description\" content=\"La agencia creativa Mono ha sido la encargada de lanzar la \u00faltima campa\u00f1a de Movistar Plus+ con el objetivo de seguir creciendo la consideraci\u00f3n de marca. 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