{"id":211115,"date":"2024-12-12T15:14:36","date_gmt":"2024-12-12T14:14:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=211115"},"modified":"2024-12-12T15:16:20","modified_gmt":"2024-12-12T14:16:20","slug":"conducir-es-convivir-la-campana-navidena-de-la-dgt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211115","title":{"rendered":"&#8216;Conducir es convivir&#8217;, la campa\u00f1a navide\u00f1a de la DGT"},"content":{"rendered":"<p>\u00abConducir es convivir\u00bb se basa en la idea de que, durante la Navidad, las personas tienden a ser m\u00e1s amables, generosas y respetuosas, no solo en su comportamiento, sino tambi\u00e9n al volante. A trav\u00e9s de una historia protagonizada por una familia que, durante un trayecto navide\u00f1o en coche, cumple estrictamente con las normas de tr\u00e1fico, <strong>la DGT invita a reflexionar sobre las verdaderas razones para conducir con precauci\u00f3n, no solo en Navidad, sino durante todo el a\u00f1o<\/strong>. La sorpresa final de la campa\u00f1a revela un mensaje que apela a la responsabilidad y la seguridad vial en todos los momentos de la vida.<\/p>\n<p><iframe loading=\"lazy\" title=\"Conducir es convivir. Campa\u00f1a DGT Navidad 2024\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M8JpW88KvcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>La campa\u00f1a <em>360\u00ba<\/em> <strong>estar\u00e1 presente en diversos medios, incluidos televisi\u00f3n, cine, radio, as\u00ed como en plataformas digitales, redes sociales, prensa y medios exteriores<\/strong>.<\/p>\n<p>\u00abCon demasiada frecuencia perdemos la conciencia de nuestra propia fragilidad cuando vamos dentro de un coche. Esta pel\u00edcula reflexiona sobre eso, y ojal\u00e1 cada d\u00eda conduj\u00e9ramos siendo conscientes de que transportamos algo precioso, nuestras propias vidas\u00bb, se\u00f1ala <strong>Juan Silva, <em>chief creative officer<\/em> de Accenture Song<\/strong>.<\/p>\n<p>Adem\u00e1s de la difusi\u00f3n en medios tradicionales, la campa\u00f1a tendr\u00e1 una fuerte presencia en medios digitales y en las redes sociales de la DGT, donde se compartir\u00e1n consejos pr\u00e1cticos para una conducci\u00f3n m\u00e1s segura. En la web <strong><em>RecetasParaConducirBien.dgt.es<\/em><\/strong>, los usuarios podr\u00e1n encontrar recomendaciones y contenidos relacionados con la seguridad vial de una forma atractiva y alineada con el esp\u00edritu navide\u00f1o de la campa\u00f1a. La DGT tambi\u00e9n llevar\u00e1 a cabo una acci\u00f3n de marketing directo dirigida a prensa y l\u00edderes de opini\u00f3n para reforzar el mensaje de responsabilidad al volante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Direcci\u00f3n General de Tr\u00e1fico (DGT) ha presentado su nueva campa\u00f1a navide\u00f1a, titulada \u00abConducir es Convivir\u00bb y creada por Accenture Song. \u00a0 La acci\u00f3n que busca sensibilizar sobre la importancia de la seguridad vial durante uno de los periodos del a\u00f1o con mayor volumen de desplazamientos por carretera, apela a la conexi\u00f3n emocional con la audiencia.<\/p>\n","protected":false},"author":14,"featured_media":211117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-211115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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