{"id":211064,"date":"2024-12-12T11:26:27","date_gmt":"2024-12-12T10:26:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=211064"},"modified":"2024-12-12T15:15:38","modified_gmt":"2024-12-12T14:15:38","slug":"lg-ad-solutions-renueva-su-acuerdo-global-con-magnite","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211064","title":{"rendered":"LG Ad Solutions renueva su acuerdo global con Magnite"},"content":{"rendered":"<p><strong>Magnite, empresa independiente de ventas de publicidad y LG Ad Solutions anuncian la renovaci\u00f3n de su acuerdo global que abarca las regiones de EMEA, Norteam\u00e9rica y Asia-Pac\u00edfico<\/strong>.<\/p>\n<p>La alianza ha logrado un crecimiento sustancial en los \u00faltimos dos a\u00f1os, en los que el gasto program\u00e1tico de<strong> LG Ad Solutions ha crecido un 103% en Magnite Streaming SSP.<\/strong> LG Ad Solutions est\u00e1 aprovechando el servidor de anuncios SpringServe de Magnite para impulsar varias activaciones nuevas, incluida su plataforma inteligente todo en uno webOS.<\/p>\n<p>Esta combinaci\u00f3n permite la entrega de experiencias publicitarias altamente personalizadas que se alinean con las preferencias de los espectadores y mejoran la experiencia del usuario de la televisi\u00f3n. <strong>La ampliaci\u00f3n dentro del ecosistema webOS de LG permite a los anunciantes<\/strong> llegar al p\u00fablico a escala mundial a trav\u00e9s de un formato publicitario inmersivo y eficaz.<\/p>\n<p>De esta forma, <strong>Magnite y LG Ad Solutions contin\u00faan con su colaboraci\u00f3n y se conectan a fuentes de demanda de alta calidad<\/strong> y ofrece acceso a mayores eficiencias para los compradores. Los anunciantes pueden ahora utilizar la soluci\u00f3n de autoservicio ClearLine de Magnite para acceder directamente y comprar inventario de v\u00eddeo premium con total transparencia y control.<\/p>\n<p>A trav\u00e9s de<strong> ClearLine<\/strong>, pueden aplicar los datos propios de LG a su oferta y <strong>podr\u00e1n utilizar formatos publicitarios \u00fanicos en la pantalla de inicio de LG<\/strong> en la primera mitad del pr\u00f3ximo a\u00f1o, siendo la primera vez que estos formatos estar\u00e1n disponibles en el ecosistema program\u00e1tico.<\/p>\n<p>\u201cNuestra asociaci\u00f3n con Magnite ha sido esencial para ofrecer experiencias publicitarias de alta calidad y eficientes a nuestros espectadores, y la pr\u00f3xima fase traer\u00e1 a\u00fan m\u00e1s potencial\u201d, se\u00f1ala Kelly McMahon, SVP de Operaciones Globales de LG Ad Solutions. \u201cCon la integraci\u00f3n m\u00e1s profunda de la tecnolog\u00eda ad- serving de Magnite en toda nuestra presencia en el sector de CTV, <strong>estamos mejorando a\u00fan m\u00e1s la relevancia de los anuncios<\/strong> y enriqueciendo la conexi\u00f3n entre las marcas y sus audiencias\u201d, a\u00f1ade <strong>Mc Mahon.<\/strong><\/p>\n<p>\u201cEstamos muy contentos de embarcarnos en la siguiente fase de nuestra relaci\u00f3n con LG Ad Solutions y aprovechar el gran \u00e9xito que hemos logrado hasta la fecha\u201d, manifiesta <strong>Mike Laband<\/strong>, vicepresidente senior de ingresos de plataforma en <strong>Magnite.<\/strong> \u201cEl equipo de LG nos ha apoyado con nuevas ideas y probando nuevas tecnolog\u00edas, lo que siempre es de gran ayuda a la hora de lanzar nuevas soluciones al mercado. <strong>Esperamos seguir haciendo crecer la asociaci\u00f3n a nivel mundial y subir el list\u00f3n de la publicidad en v\u00eddeo con soporte publicitario\u201d<\/strong>, concluye Laband.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los principales OEM de SmartTV\u2019s aprovechar\u00e1 el Streaming SSP de Magnite y el servidor de anuncios SpringServe.<\/p>\n","protected":false},"author":10966,"featured_media":211066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76],"class_list":["post-211064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG Ad Solutions renueva su acuerdo global con Magnite<\/title>\n<meta name=\"description\" content=\"Uno de los principales OEM de SmartTV\u2019s aprovechar\u00e1 el Streaming SSP deMagnite y el servidor de anuncios SpringServe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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