{"id":211057,"date":"2024-12-12T09:26:08","date_gmt":"2024-12-12T08:26:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=211057"},"modified":"2024-12-12T14:36:15","modified_gmt":"2024-12-12T13:36:15","slug":"burson-espana-anuncia-nuevo-comite-ejecutivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211057","title":{"rendered":"Burson Espa\u00f1a anuncia su nuevo Comit\u00e9 Ejecutivo"},"content":{"rendered":"<p><strong>Burson, agencia global de comunicaci\u00f3n que crea valor para sus clientes a trav\u00e9s de la reputaci\u00f3n, anuncia la composici\u00f3n del nuevo Comit\u00e9 Ejecutivo (ExCo) de la compa\u00f1\u00eda, capitaneado por Francisco L\u00f3pez, <em>chief executive officer<\/em> del Grupo.<\/strong><\/p>\n<p>El nuevo Comit\u00e9 de<strong> Burson<\/strong> cuenta con siete miembros: Antonio S\u00e1nchez,<em> chief growth officer;<\/em> <strong>Mario Paradinas<\/strong>, <em>chief client officer<\/em>; <strong>Arnau Vidal<\/strong>, <em>head of creative transformation<\/em>; <strong>Mar\u00eda Cobos<\/strong>, <em>head of innovation<\/em>; <strong>Ver\u00f3nica Rodr\u00edguez-Mesa<\/strong>,<em> chief people officer<\/em>; y<strong> Raquel Gonz\u00e1lez<\/strong>, <em>chief financial officer.<\/em><\/p>\n<p><strong>El nuevo ExCo se ha conformado para dar apoyo al Comit\u00e9 de Directores<\/strong>, que lideran equipos especializados en corporativo-reputaci\u00f3n, public affairs, crisis, tecnolog\u00eda, <em>brand, health &amp; wellness<\/em>, digital y dise\u00f1o, compuesto por un total de veinte miembros, incluyendo el ExCo.<\/p>\n<p><strong>Esta nueva estructura corporativa \u00abtiene como objetivo impulsar el crecimiento y el liderazgo de Burson en Espa\u00f1a<\/strong> con un equipo que tendr\u00e1 como foco la eficiencia en la gesti\u00f3n y la excelencia en el servicio al cliente para construir una compa\u00f1\u00eda cada vez mejor, un crecimiento sostenible que apueste por el talento de sus profesionales y las mejores pr\u00e1cticas de la industria\u201d, explica <strong>Francisco L\u00f3pez.<\/strong><\/p>\n<p><strong>El nuevo Comit\u00e9 Ejecutivo de la compa\u00f1\u00eda<\/strong> incluye perfiles de enorme talento, con amplia experiencia y reconocimiento en el sector, que ser\u00e1n responsables de las \u00e1reas clave de la compa\u00f1\u00eda: <strong>la excelencia en el servicio al cliente, el talento, la innovaci\u00f3n y el crecimiento. <\/strong><\/p>\n<p>Uno de los casos es el de <strong>Antonio S\u00e1nchez<\/strong>,<em> chief growth officer<\/em> (CGO). Su responsabilidad incluye el <strong>dise\u00f1o y desarrollo del plan de nuevo negocio, marketing corporativo y posicionamient<\/strong>o externo, apoyando el crecimiento de todas las \u00e1reas de negocio.<\/p>\n<p>Por su parte, <strong>Mario Paradinas<\/strong>, <em>chief client officer<\/em> (CCO), ser\u00e1 el encargado de mantener la reconocida excelencia de la firma en el servicio al cliente, c<strong>on el objetivo de incrementar la fidelizaci\u00f3n y eficiencia de dicho servicio<\/strong>, buscando la constante colaboraci\u00f3n de las distintas \u00e1reas.<\/p>\n<p>En cuanto a <strong>Mar\u00eda Cobos y Arnau Vidal<\/strong>,<em> head of innovation y head of creative transformation<\/em>, respectivamente,<strong> liderar\u00e1n las \u00e1reas trasversales de aportaci\u00f3n de valor para los clientes y consultores<\/strong> incluyendo innovaci\u00f3n, creatividad, data &amp; estrategia y dise\u00f1o.<\/p>\n<p>Respecto a <strong>Ver\u00f3nica Rodr\u00edguez-Mesa<\/strong>,<em> chief people officer<\/em> (CPO) es responsable de liderar la gesti\u00f3n del talento, experiencia de empleado y su formaci\u00f3n y desarrollo, su departamento ser\u00e1 pieza clave en el desarrollo de una cultura corporativa conde la flexibilidad, diversidad, inclusi\u00f3n e igualdad, sean las <strong>claves para mantener a Burson como uno de los mejores entornos de trabajo.<\/strong><\/p>\n<p>Finalmente,<strong>\u00a0Raquel Gonz\u00e1lez<\/strong>,<em> chief financial officer<\/em> (CFO), tendr\u00e1 la responsabilidad de <strong>seguir generando valor<\/strong> a trav\u00e9s de la excelencia financiera y mejorar la eficiencia operativa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo ExCo se ha conformado para dar apoyo al Comit\u00e9 de Directores.<\/p>\n","protected":false},"author":10966,"featured_media":211058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2464,6526],"class_list":["post-211057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-comunicacion","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burson Espa\u00f1a anuncia su nuevo Comit\u00e9 Ejecutivo<\/title>\n<meta name=\"description\" content=\"El nuevo ExCo se ha conformado para dar apoyo al Comit\u00e9 de Directores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=211057\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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