{"id":211014,"date":"2024-12-11T15:52:10","date_gmt":"2024-12-11T14:52:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=211014"},"modified":"2024-12-11T16:35:07","modified_gmt":"2024-12-11T15:35:07","slug":"hornimans-renueva-diseno-tes-infusiones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=211014","title":{"rendered":"Hornimans renueva el dise\u00f1o de su packaging"},"content":{"rendered":"<p><strong>Hornimans, marca de Jacob Douwe Egberts,\u00a0 presenta un nuevo dise\u00f1o en sus gamas de t\u00e9s e infusiones. Eliminando el pl\u00e1stico, las nuevas cajas de cart\u00f3n cuentan con un sistema de apertura seguro que preserva el aroma y la calidad del producto. <\/strong><\/p>\n<p>Hornimans tiene un compromiso con la excelencia y consolida su liderazgo revitalizando su identidad y creando una conexi\u00f3n profunda con sus consumidores. Adem\u00e1s, <strong>la marca actualiza su est\u00e9tica, simplifica la comunicaci\u00f3n visual<\/strong> y destaca la pureza de los ingredientes posicionando las gamas de t\u00e9s e infusiones y distingui\u00e9ndose de la competencia.<\/p>\n<p>Adem\u00e1s, <strong>Hornimans reestructura y simplifica su portafolio en cuatro categor\u00edas (Tea Shop, Me Funciona, Superalimentos y Sensaciones)<\/strong> facilitando la elecci\u00f3n de sus consumidores. Como resultado, la marca logra aumentar su atractivo visual, llevar a cabo un dise\u00f1o renovado de packaging minimalista y funcional y reforzar su compromiso continuo con la innovaci\u00f3n y el bienestar.<\/p>\n<p>\u00abEste proyecto ha sido un caramelo para el equipo creativo que cuida de la marca desde el 2008 [&#8230;] Tomando esta oportunidad, <strong>tuvimos el reto de actualizar el dise\u00f1o que hicimos en el 2013, apostando por una presencia m\u00e1s apetitosa de los ingredientes<\/strong>. En Little Buddha estamos muy orgulloso del resultado y confiamos en que Hornimans podr\u00e1 consolidarse como referente para todos los consumidores con este restyle\u00bb, afirman desde <strong>Little Buddha<\/strong>, agencia experta en branding y dise\u00f1o estrat\u00e9gico de <strong>Hornimans.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> La agencia Little Budd ha vuelto a ser parte de la marca despu\u00e9s de haber conducido el redise\u00f1o de 2012. <\/p>\n","protected":false},"author":10966,"featured_media":211030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,2225],"class_list":["post-211014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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