{"id":210998,"date":"2024-12-11T14:29:57","date_gmt":"2024-12-11T13:29:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=210998"},"modified":"2024-12-11T15:39:02","modified_gmt":"2024-12-11T14:39:02","slug":"producto-del-ano-2025-conoce-los-52-ganadores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=210998","title":{"rendered":"Producto del A\u00f1o 2025. Conoce los 52 ganadores"},"content":{"rendered":"<p><b>El Teatro Eslava de Madrid acogi\u00f3 el 10 de diciembre la entrega de galardones de la 25\u00aa edici\u00f3n del Gran Premio a la Innovaci\u00f3n, donde 52 productos han sido Elegidos Producto del A\u00f1o 2025 tras un estudio a m\u00e1s de 10.000 personas representativas de la poblaci\u00f3n espa\u00f1ola.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><b>productos premiados se identificar\u00e1n durante todo el a\u00f1o 2025 con el logotipo Elegido Producto del A\u00f1o<\/b><span style=\"font-weight: 400;\"> en su comunicaci\u00f3n y se beneficiar\u00e1n de acciones especiales de comunicaci\u00f3n promovidas por la organizaci\u00f3n. Se han galardonado 40 productos de marca de fabricante y 12 de marca del distribuidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los 52 ganadores pertenecen a 37 empresas distintas nacionales e internacionales. El cuidado de la salud, el medioambiente as\u00ed como los productos para el hogar y servicios siguen siendo los grandes protagonistas.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-211002\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/PRODUCTO-DEL-ANO-2024-OK-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La ceremonia, conducida por <\/span><b>Blanca Gener,<\/b><span style=\"font-weight: 400;\"> directora general del certamen, y el mago Mag Lari, congreg\u00f3 a <\/span><b>m\u00e1s de 300 invitados<\/b><span style=\"font-weight: 400;\"> entre los que se encontraban los m\u00e1ximos representantes de las empresas premiadas, destacadas personalidades del mundo empresarial, del marketing y la comunicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los galardonados en Espa\u00f1a han sido designados tras <\/span><b>un estudio realizado <\/b><span style=\"font-weight: 400;\">el pasado mes de octubre entre el panel de consumidores de <\/span><b>Netquest y Samplia<\/b><span style=\"font-weight: 400;\">, a una selecci\u00f3n de nuevos productos lanzados al mercado entre el 1 de enero de 2023 y el 31 de octubre de 2024 en los sectores de Alimentaci\u00f3n, Higiene-Cosm\u00e9tica, Droguer\u00eda, Electrodom\u00e9sticos, Hogar, Parafarmacia, Bazar y Servicios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><b>m\u00e1s de 10.000 consumidores consultados<\/b><span style=\"font-weight: 400;\"> han valorado la innovaci\u00f3n y grado de intenci\u00f3n de compra de cada uno de los candidatos. Adem\u00e1s<\/span><b>, se ha realizado una prueba de producto a 100 consumidores por participante<\/b><span style=\"font-weight: 400;\"> para valorar cualidades muy diversas como la relaci\u00f3n calidad-precio, el envase, sabor, perfume, eficacia, as\u00ed como la intenci\u00f3n de compra posterior a la prueba y los aspectos a mejorar de cada producto.<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"2ac91f07-79b6-41fc-b1ec-77748bf608db\" data-type=\"interactive\" data-title=\"Producto del A\u00f1o 2024 - Ganadores\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">El Producto del A\u00f1o es el \u00fanico certamen a nivel nacional en el que los consumidores eligen los productos m\u00e1s innovadores del a\u00f1o en gran consumo. El certamen naci\u00f3 en Francia en el a\u00f1o 1987 y, actualmente, se celebra en m\u00e1s de 30 pa\u00edses de los cinco continentes. Este a\u00f1o se celebra el 25 aniversario en Espa\u00f1a, primer pa\u00eds que internacionaliz\u00f3 el galard\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se han galardonado 40 productos de marca de fabricante y 12 de marca del distribuidor, pertenecientes a 37 empresas distintas, tanto nacionales como internacionales.<\/p>\n","protected":false},"author":30,"featured_media":211003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-210998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Producto del A\u00f1o 2025. 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